Best of 2006: Starbucks — not a “preya” in Korea
Likelihood of Confusion
MARCH 10, 2024
The Korea Times reports that perpetual trademark litigation plaintiff Starbucks has lost two in a row to South Korea’s Elpreya company, which features a line of coffee utilizing the word STARPREYA and the above confusingly similar (says LIKELIHOOD OF CONFUSION®) logo. No likelihood of confusion here? That’s bad enough.
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