Remove 2018 Remove Branding Remove Marketing Remove Registering Trademarks
article thumbnail

where cross-examination exposes lack of TM confusion, out-of-court confusion "evidence" becomes less credible

43(B)log

Plaintiff has seven registered trademarks involving Florida Virtual School or FLVS; two of the registrations are incontestable. While multiple witnesses testified as to Plaintiff’s significant marketing and advertising efforts, that alone is not indicative of strength. And they targeted school districts in their marketing.

article thumbnail

Bolt Technology v. Ujoy Technology: The Reputation and Goodwill Crossover

SpicyIP

The Background Bolt Technology OU, an Estonian platform for ride-hailing and various services, alleged that its “BOLT” brand, established in 2018, carried a substantial international reputation. In coming to the above finding, the DB considered whether goodwill and reputation are to be given distinct connotations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SpicyIP Weekly Review (February 05- February 11)

SpicyIP

Introduced to incorporate the Jan Vishwas Act amendments within the Trade Marks Act, the proposed Rules prescribe an adjudication mechanism to hear complaints alleging false representation of a mark as a registered trademark. Read Tejaswini’s post on the recent DHC order concerning these two liquor brands.

Trademark 103
article thumbnail

Trademark for Colours.

IP and Legal Filings

With the fast-growing media and entertainment sector, the era of digital advertising for product branding and selling has also stepped up. With the fast-growing media and entertainment sector, the era of digital advertisement for the products branding and selling have also stepped up.

article thumbnail

Limited Edition Products and their IP Protection

IIPRD

These items have restricted production and remain in the market only for a short duration of time. They almost never re-enter the market again. This creates scarcity of the product in the market. Basic principles of economics dictate that when a product is scarce in nature, its demand in the market tends to increase.

Editing 52
article thumbnail

Rapala Billboard Ad Collection for 2020

DuetsBlog

Rapala’s 2018 Fishing Opener Billboard Ads (2018). Yes, it’s actually a registered trademark. Top Ten Questions About Rapala Minnocchio (2015). I Get It, Rapala Will Fill Up Your Fish Cooler! Rapala’s Public Service Announcement? OK, I’ll go first. My personal favorite, looking back is: More Hits Than Google.

article thumbnail

Intellectual Property Rights Involved in Advertising Campaigns

Kashishipr

Therefore, brands and businesses need to be aware of Intellectual Property Rights (IPRs) that come into action when it comes to drafting and finalizing the content of an advertisement or running an advertising campaign. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services.