Technology & Marketing Law Blog

FEBRUARY 16, 2022

Edible Arrangements objected to Google selling its trademark to trigger keyword ads. They filed a trademark lawsuit in 2018 but abandoned the suit when it got sent to arbitration. to see if it could find some soft spot in Georgia state law. However, Edible invoked theft law and disavowed consumer confusion.

IP 127

IP Advertising Advertising Trademark Law 127

Technology & Marketing Law Blog

SEPTEMBER 18, 2023

In this ruling, the magistrate recommends against granting summary judgment to Adler on the trademark claims, likely sending the case to trial. 1-800 Contacts * FTC Explains Why It Thinks 1-800 Contacts’ Keyword Ad Settlements Were Anti-Competitive–FTC v. The parties most vigorously contest the “actual confusion” evidence.

Advertising 83

Advertising Advertising False Advertising Trademark 83

Technology & Marketing Law Blog

JUNE 29, 2022

1-800 Contacts (FTC 2018). 1-800 Contacts. * FTC Explains Why It Thinks 1-800 Contacts’ Keyword Ad Settlements Were Anti-Competitive–FTC v. LBF (& Vice-Versa). * Trademark Owners Just Can’t Win Keyword Advertising Cases–EarthCam v. 1-800 Contacts v. Lens.com (10th Cir.

Trademark 107

Trademark Advertising Advertising Blogging 107