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Descriptive mark Bike+ w/minimal marketing fails to show reverse confusion

43(B)log

WCT’s app was first released in 2014 for the iPhone and Pebble watch as a metric-tracking cycling app that was designed to “track speed, distance, altitude, and grade.” He started collecting real-world test data in August 2018. All of Peloton’s marketing materials that mention the term ‘Bike+’ are also branded with the [Peloton] mark.”

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2023 Internet Law Year-in-Review

Technology & Marketing Law Blog

However, those arguments were more theoretical than empirical; there weren’t a lot of high-profile examples of a mass-market consumer service deploying this strategy. 4) Social media “defective design” lawsuits go forward. Battles over politician-operated social media accounts. TikTok bans.

Law 103
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2021 Internet Law Year-in-Review

Technology & Marketing Law Blog

First, governments can never successfully operate a social media service. Of course, mobs, riots, rebellions, pogroms, lynchings, and other coordinated killings have taken place throughout human history, well before social media existed. social media has played an outsized role in finding and prosecuting the insurrection.

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Misinformation, Disinformation, and Media Literacy in a Less-Centralized Social Media Universe

43(B)log

Search engines are not designed to guide us through existential crises or challenge our beliefs—the notion of relevance is subjective and idiosyncratic as well as unstable and exploitable. Fister: the power to amplify and segment market messages is way more pronounced now. Head, John Wihbey, P.

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Trademarking Gestures: Usain Bolt’s Trademark of Iconic Pose

IPilogue

While Bolt’s trademark registration is for the design mark rather than the pose, the use of poses and gestures in branding can potentially bring a new wave of “unusual” trademarks, especially as social media and technology have spread previously unthought-of but recognizable traits.

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Government Gets the Law Wrong as it Finally Makes the Case Why it is Rejecting the Bill C-11 User Content Regulation Fix

Michael Geist

Gold continues with specific examples: For example, Facebook acquired exclusive broadcasting rights for several baseball games during the 2018, 2019 Major League Baseball seasons. When they make money from these activities, social media companies must be obliged to reinvest in our creators and into local content creation.

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1H 2021 Quick Links, Part 4 (Advertising, Contracts, & More)

Technology & Marketing Law Blog

22, 2021): companies now pay so-called “influencers” to issue posts on social media touting their products or services. Robinhood Markets, Inc., Robinhood used Ice Cube’s picture and paraphrase of a line from his song to illustrate an article about market corrections. Advertising/E-Commerce. Ariix, LLC v.