Descriptive mark Bike+ w/minimal marketing fails to show reverse confusion
43(B)log
FEBRUARY 21, 2024
WCT’s app was first released in 2014 for the iPhone and Pebble watch as a metric-tracking cycling app that was designed to “track speed, distance, altitude, and grade.” He started collecting real-world test data in August 2018. All of Peloton’s marketing materials that mention the term ‘Bike+’ are also branded with the [Peloton] mark.”
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