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Pirate Sites With Malicious Ads Face Restrictions Under New Initiative

TorrentFreak

Keen to attract eyeballs wherever they might be, many of the world’s biggest brands exchanged cold hard cash for an appearance on prominent pirate portals. has performed well, on Wednesday it announced Project Brand Integrity 2.0. still aims to defund pirate sites and protect advertisers from undesirable associations.

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Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

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Preventing Trademark Infringement or Stifling Healthy Competition? A Look at 1-800 Contacts and its Keyword Advertising Battle

LexBlog IP

It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines, such as Google, Bing, and Yahoo, maintain keyword advertising programs which allow advertisers to bid on search terms and keywords that drive customers searching for a particular product or service to their website.

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“Pro Camcorder Pirate” Arrested in Govt, Police & UK Cinema Chain Operation

TorrentFreak

Hollywood believes that these ‘cam’ copies cause significant damage to the cinema industry, an opinion shared by the UK’s Film Distributors’ Association. Sources confirm that the copies were traced back to two multi-screen cinemas, both of them in Liverpool, the location mentioned by PIPCU.

Cinema 124
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Two hospitals can both be best, and use purple ads (for now at least)

43(B)log

1, 2024) NYU Langone sued Northwell for trade dress infringement, unfair competition and false designation of origin, and false advertising under the Lanham Act, as well as related claims under the New York GBL and New York common law. The court dismissed the complaint—the false advertising claims with prejudice.

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Egypt Shuts Down Massive Movie and TV Show Piracy Site

TorrentFreak

The site offered downloads and streams of roughly 12,000 pirated copies of movies and 26,000 TV shows. The true purpose of the site was obvious and its operators publicly advertised it as the best way to watch entertainment without paying. This free-for-all approach generated serious advertising revenues for the site.

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Internal Search Results Aren’t Trademark Infringing–PEM v. Peninsula

Technology & Marketing Law Blog

This is a case involving a trademark owner and a competitive keyword advertiser. That’s certainly true for high-profile and well-advertised consumer items like fast food chains, mass-market phones, and major car labels, but is it true in this particular niche? Google * Competitive Keyword Advertising Claim Fails–Reflex Media v.