Technology & Marketing Law Blog

JULY 16, 2021

Advertising/E-Commerce. 22, 2021): companies now pay so-called “influencers” to issue posts on social media touting their products or services. To navigate the seemingly unending stream of advertisements, consumers often depend on independent reviews for candid and accurate assessments. Ariix, LLC v. NutriSearch Corp.,

Advertising 107

Advertising Advertising Contracts Social Media 107

43(B)log

FEBRUARY 16, 2024

30, 2024) (R&R) Recommendation: Dastar should block Qingdao’s Lanham Act false advertising counterclaims based on Lashify’s claim to be the originator of lash technology, but false patent marking counterclaims should survive. 1, 2017 to Apr. 11, 2023 (claiming that various products were “patented”).

False Advertising 59

False Advertising Advertising Advertising Patent 59

IP and Legal Filings

MARCH 15, 2023

Introduction In this growing age of technology, business corporations have also levelled up in the promotion of their products. The company aims at highlighting the qualities of the products through advertisements which thereafter becomes an advertisement campaign which build the market identity of the product.

Advertising 52

Advertising Advertising Intellectual Property Social Media 52

Velocity of Content

FEBRUARY 7, 2023

As consumers, we experience personalization daily via targeted online advertising while browsing or in our social media accounts. This technology is based on our past purchase and usage behaviors. Google — the tool, the term, and the technology — is omnipresent in our collective global culture.

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Technology Social Media Marketing Marketing 98

LexBlog IP

SEPTEMBER 30, 2022

On August 23, 2022, the Federal Trade Commission announced it will continue to seek additional public comment on how children are increasingly being affected by digital advertising and marketing messages “that may blur the line between ads and entertainment.” And that question is even more acute when it comes to children.

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Advertising Advertising Social Media Marketing 52

Technology & Marketing Law Blog

JANUARY 18, 2024

My roundup of the top Internet Law developments of 2023: 10) California court bans targeted advertising (?). Regulators have sought to suppress online targeted advertising for years, with only minimal success. In turn, advertisers have fled Twitter. 4) Social media “defective design” lawsuits go forward.

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Law Social Media Advertising Advertising 102

IP and Legal Filings

MARCH 5, 2024

They are among the most valuable intellectual property rights (IPRs) in the digital age since they tend to be the main assets of technological companies and are exchanged on e-commerce platforms. Trademark infringement has grown more complex and pervasive, ranging from counterfeit goods to digital squatting and keyword advertising.

Trademark 84

Trademark Social Media Advertising Advertising 84

LexBlog IP

MARCH 20, 2023

“[N]o legacy is so rich as honesty” 1 might fairly summarize the Federal Trade Commission (FTC)’s theme to the advertising industry for 2023, as gleaned from the National Advertising Division (NAD) 2022 Annual Report. Nothing less will do.

Advertising 52

Advertising Advertising Reporting Privacy 52

IP Tech Blog

JUNE 6, 2022

As reported in our previous article published in 2019, the Committees of Advertising Practice ( CAP ) have been focussing for some time on protecting children and young persons through their regulation of gambling advertising. The Advertising Standards Authority ( ASA ) is responsible for enforcement of the advertising codes.

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Advertising Advertising Social Media Publishing 57

LexBlog IP

FEBRUARY 28, 2024

Clear disclosure of an ad is of paramount importance in the advertising world, and we have discussed this previously in our blogs here and here. This ruling serves as a reminder to CBD brands and advertisers about the importance of their disclosure obligations (i.e.

Social Media 52

Social Media Advertising Advertising Branding 52

IP Law 360

NOVEMBER 9, 2021

The Federal Circuit on Monday affirmed the Patent Trial and Appeal Board's rejection of a patent application from Google on targeted advertising technology that automatically detects users who are interested in trends based on images shared on social media.

Social Media 98

Social Media Patent Application Advertising Advertising 98

LexBlog IP

JULY 14, 2022

The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of the Commercials Contract, particularly JPC authorizers, as well as Union member performers.

Contracts 52

Contracts Advertising Advertising Social Media 52

IPilogue

MARCH 13, 2023

One of the most effective ways to influence consumer behaviour online is through targeted advertising. Value for Advertisers Access to personal information has become necessary for advertisers to convert potential leads into customers. Interestingly, increasing barriers to the online advertising ecosystem may benefit users.

Social Media 106

Social Media Advertising Advertising Privacy 106

TorrentFreak

APRIL 11, 2024

TikTok Pirates For example, when a viral clip from a TV series is making the rounds on social media platforms, one could argue that this serves as free advertising. This conclusion is quite intuitive in a social media world where ‘influencers’ are widely used to promote content.

Social Media 108

Social Media Copyright Infringement Television Journalism 108

IP Tech Blog

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms. Proactively promote and facilitate compliance by brands.

Branding 52

Branding Brands Branding Social Media 52

LexBlog IP

JUNE 6, 2022

As reported in our previous article published in 2019, the Committees of Advertising Practice ( CAP ) have been focussing for some time on protecting children and young persons through their regulation of gambling advertising. The Advertising Standards Authority ( ASA ) is responsible for enforcement of the advertising codes.

Advertising 52

Advertising Advertising Social Media Publishing 52

Technology & Marketing Law Blog

MAY 11, 2022

The bill regulates “social media platforms,” defined as an “electronic medium” that allows “users to create, share, and view user?generated As they realize the bill’s implications, I’m hoping Minnesota parents will tell their Senators to scrap this effort. What The Bill Says. generated content.”

Social Media 143

Social Media Privacy Law Government 143

Managing IP

DECEMBER 21, 2022

As advertising increasingly shifts to social media, Ranjan Narula and Padmini Paonam of RNA Technology and IP Attorneys explain how to safeguard a brand’s reputation despite the risks presented by the use of influencers.

Social Media 52

Social Media Branding Brands Branding 52

Plagiarism Today

MAY 2, 2022

creators whose creative works were featured in Facebook advertisements without permission. Much of the language was written well before widespread adoption of social media, and much of that language was vague even then. The lawsuit is proposed as a class action, including all U.S. They estimate that class to be in the thousands.

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Social Media Copyright Infringement Copyright Plagiarism 246

Traverse Legal Blog

APRIL 2, 2023

The influencing game of brand endorsements is one of many examples where technology goes faster than the government’s ability to regulate and enforce. In the world of social media, everyone’s got an angle. Celebrities and influencers who provide endorsements for a living are more likely to comply with Part 255.

Social Media 52

Social Media Advertising Advertising Branding 52

IPilogue

NOVEMBER 3, 2021

The FTC initially filed a complaint that Facebook had a monopoly and requested the sale of Instagram and WhatsApp to prevent a monopoly over the social media market. Social media may be a broad, general marketplace and thus fail to meet one of the criteria under Section 2. asked a judge to dismiss the U.S

Social Media 106

Social Media Marketing Marketing Advertising 106

Technology & Marketing Law Blog

JUNE 2, 2022

She tattooed the Sedlik photo onto Farmer and promoted the tattoo on social media. “no one has told [Sedlik] they would not buy a copy of the Portrait because they had seen the Tattoo or social media posts about the Tattoo.” Tattoo Advertising/Human Billboards. She now does her tattoo artistry pro bono.

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Copyright Social Media Fair Use Licensing 142

Plagiarism Today

MAY 23, 2022

The ad, which was produced by the London-based advertising agency M&C Saatchi, featured prominent Hong Kong actor and musician Andy Lau Tak-wah as he delivered a monologue about Xiaoman, the eighth solar term and second solar term of summer on the traditional Chinese calendar. But while technology may struggle, people don’t.

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Plagiarism Copying Social Media Technology 238

LexBlog IP

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

Branding 52

Branding Brands Branding Social Media 52

43(B)log

JULY 3, 2023

Blacks in Technology Int’l v. 26, 2023) On one side: Blacks in Technology International (BIT International), Blacks United in Leading Technology International (BUILT), and Blacks in Technology, Texas (BIT Texas). On the other: Blacks in Technology, LLC (BIT LLC) and two individual defendants, Greenlee and Schultz.

Social Media 56

Social Media Advertising Advertising Technology 56

Technology & Marketing Law Blog

MAY 13, 2024

— Bright Data has long sold the data of all the major social media companies. seeks only damages based on the reactions of advertisers (third parties) to CCDH’s speech in the Toxic Twitter report, which CCDH created after the scraping. In November 2023, X corp. on all counts. Bright Data Ltd. , 3:23-cv-03698 (N.D.

Blogging 94

Blogging Contracts Cease and Desist Social Media 94

IP and Legal Filings

FEBRUARY 15, 2023

Introduction Technology is no more separated and has become the integral part of our lives. It has opened wide range of facilities for us like entertainment, education, advertisements, communication etc. Also, the privacy and security matters on the social media make it much difficult to prevent the duplication of copyrighted works.

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Copyright Law Copyright Law Social Media 88

IP and Legal Filings

JULY 21, 2022

Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.

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Trademark Social Media Marketing Marketing 77

Velocity of Content

DECEMBER 12, 2022

Traditional journalism organizations and digital-native social media networks alike face a formidable challenge – more and more, people trust information less and less. And I think that the technology that we are developing will help us do that.”. I think it behooves us to be discerning consumers of content.

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Social Media Journalism Reporting Advertising 98

Technology & Marketing Law Blog

AUGUST 23, 2022

This is one of the dozens of lawsuits alleging that social media services addict kids. Snap also relies heavily on its ability to collect and disclose to its advertisers the personal data and metrics collected from Oregon residents, including M.K. by collecting her data for use and distribution to advertisers while M.K.

Social Media 114

Social Media Contracts Advertising Advertising 114

IPilogue

JULY 4, 2022

Pandemic-related school closures pushed the adoption of educational technology (“EdTech”) in classrooms to new heights. On May 25 th , Human Rights Watch (“HRW”) published a report – “a global investigation of the education technology (EdTech) endorsed by 49 governments for children’s education during the pandemic.”

Privacy 120

Privacy Social Media Government Technology 120

TorrentFreak

MARCH 29, 2023

For reasons that make absolutely no sense while somehow making perfect sense, millions of internet users think that social media platforms are perfect for piracy. Nevertheless, the masses love quick and easy so in common with similar platforms everywhere, social media has a piracy problem.

Social Media 132

Social Media Advertising Advertising Copyright 132

Technology & Marketing Law Blog

DECEMBER 14, 2022

If the clinic is falsely claiming that he is, that’s false advertising and possibly defamation. Potential irony alert: 50 Cent has taunted Diddy for getting botox … When, if ever, can a company share a photo of a customer/friend on social media without consent? This opinion raises more questions than it answers.

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Social Media False Advertising Advertising Advertising 115

Technology & Marketing Law Blog

AUGUST 29, 2022

6th Edition of Advertising & Marketing Law: Cases and Materials (with Rebecca Tushnet). Regulation of Political Advertising (2022 Edition). Regulation of Housing Advertising (2022 Edition). Will California Clone-and-Revise Some Terrible Ideas from Florida/Texas’ Social Media Censorship Laws? Attorney General.

Editing 88

Editing Social Media Blogging Advertising 88

Technology & Marketing Law Blog

FEBRUARY 20, 2023

How would the web and social media change? for more on this point, see this short piece ] This case has drawn attention because of its potential implications for recommendation algorithms and content moderation on social media platforms. Google Oral Arguments appeared first on Technology & Marketing Law Blog.

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Social Media Advertising Advertising Publishing 91

LexBlog IP

FEBRUARY 16, 2024

Similar to celebrity-filled ads, collaborative relationships between influencers and companies on social media continue to be prevalent. Like Patrick + Brittany and Travis + Taylor: Partnerships Are Key Nowadays, celebrities and social media influencers are more business savvy. Edited by Coby Turner and Cathy Feldman

Social Media 52

Social Media Intellectual Property Contracts Branding 52

IP Tech Blog

MARCH 8, 2024

On September 18, 2023, NetChoice, LLC — a national trade association with members from the tech and social media industry — obtained a preliminary injunction from the District Court for the Northern District of California preventing the State of California from enforcing the California Age-Appropriate Design Code Act (“AADC” or the “Act”).

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Designs Design Social Media Privacy 57