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Amazon Brand Registry for trademark applicants

Erik K Pelton

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. Sometimes, they’re exclusively sellers on Amazon. Sometimes, they sell elsewhere.

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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

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Amazon Brand Registry: How to Register Your Trademark to Get IP Protection

Patent Trademark Blog

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Avoid do-it-yourself trademark filings.

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Amazon Brand Registry Update for Trademark Owners

Erik K Pelton

More and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote their products.

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How to Enforce Trademarks Without Spending Much Money or Time

Patent Trademark Blog

Are there inexpensive ways to enforce trademarks? Yes, it is possible to enforce trademarks without much money. You can use a cost-effective strategy for registering and enforcing trademarks, but a reasonable investment will be required. In addition to reducing costs, saving time in trademark enforcement is a huge advantage.

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What is Amazon APEX?

Patent Trademark Blog

Amazon sellers now have another avenue for enforcing utility patents. APEX stands for Amazon Patent Evaluation eXpress. Need to enforce or defend a utility patent on Amazon? At the outset, sellers need to register on Amazon Brand Registry. A pending trademark application filed with the USPTO may suffice.

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Amazon Project Zero: What can sellers do about counterfeit goods?

Patent Trademark Blog

What is Amazon Project Zero? Project Zero is a program by Amazon to curb the sales of counterfeit goods. The goal of the program is to drive counterfeits to zero by giving trademark owners the ability to self-monitor and report infringing listings. Need help with protecting trademarks and brands in selling products on Amazon?