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Big businesses need trademark protection; small businesses need it even more

Erik K Pelton

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. Trademark protection costs money, but the benefits far outweigh the costs.

Business 173
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Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. They can crush small businesses.

Business 173
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Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

A trademark dispute can be tremendously costly and disruptive, especially for small businesses. Reducing the risk of such a dispute is one of the main ways that small businesses can benefit from trademark protection for your business. In this episode, … Continue reading ?

Business 100
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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. Should you need to go to court, registration allows you to seek potentially triple damages and attorney’s fees, making for a much more compelling threat or negotiation. It shows competitors that you’re protected.

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Why Every Business Needs a Brand Manager

azrights

Or growing your business to sell? Do you: Know what ‘brand’ means and signifies to the value of your business? Know when and how to protect your IP? You as the business owner need a solid understanding of Brand and IP so you can be its brand manager. B rand managers need training in brand IP.

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IP Management in Food Industries

IP and Legal Filings

To do this, food firms invest a lot of money in developing and promoting distinctive brands and are increasingly turning to intellectual property (IP) protection as a means of establishing or maintaining their leadership in the industry. IP provides a wide range of tools that can help businesses stand apart from the competitors.

IP 82
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Trademark Enforcement: How to Stop Infringement of Your Brand

Patent Trademark Blog

How can you realistically enforce your trademarks? Trademark enforcement is not only for millionaires and big companies. Startups and small businesses can use cost-effective ways to stop or discourage trademark infringement. Need to register or enforce your trademark?