Technology & Marketing Law Blog

DECEMBER 11, 2023

MSCHF has frequently targeted major brands. At this point the Second Circuit baldly states “MSCHF used Vans’ trademarks—particularly its red and white logo—to brand its own products.” Unlike the defendant in Jack Daniel’s , MSCHF, at least amongst its relevant consumers, has a valuable brand. at 156 (citation omitted)”).

Blogging 112

Blogging Trademark Branding Brands 112

azrights

OCTOBER 20, 2023

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. What this means is that the legal system shifts the burden of proof so that the brand owners need to show that they’re still genuinely using their marks.

Branding 52

Branding Brands Branding Marketing 52

Kashishipr

JULY 20, 2022

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The stories feature on Instagram is the same as that of its rival and competitor in the market, Snapchat.

Branding 52

Branding Brands Branding Marketing 52

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Branding 119

Branding Brands Branding Registration 119

Dragons' Den

FEBRUARY 15, 2024

Perfect for any naughty puppy owners, these cards are designed to be safe for dogs to eat. To make the most of any licencing opportunities, Gemma could also register a design for her cards, protecting the appearance of the products. You can register up to 50 designs for £150, which can last up to 25 years if renewed every 5 years.

Blogging 52

Blogging IP Business Designs 52

Dragons' Den

JANUARY 25, 2024

Her mission was to bring the art of henna to a mass market, celebrating diversity and inclusion. Pavan accepted, delighted at the potential for her cultural beauty products to thrive in the market. To grow a brand it makes sense to register a trade mark. Did you know?

Blogging 52

Blogging IP Intellectual Property Business 52

azrights

JUNE 27, 2023

Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? You as the business owner need a solid understanding of Brand and IP so you can be its brand manager. Why brand management?

Branding 52

Branding Brands Branding Business 52

Biswajit Sarkar Copyright Blog

MAY 29, 2023

In the fast-paced world of business, where new brands emerge every day, protecting one’s intellectual property has become paramount. Trademarks play a crucial role in establishing brand identity and distinguishing products or services from competitors. This article explores the criticality of trademark searches for new brands.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

Corsearch

SEPTEMBER 18, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique brand and product names and taglines with ease. We’ve created a seamless experience that allows our customers to focus on what really matters – their brand’s core value offering.

Branding 59

Branding Brands Branding Trademark 59

Dragons' Den

MARCH 21, 2024

The entrepreneur launched the brand in 2021 in a bid to improve the health of the UK food system by encouraging reduced meat consumption and making beans centre stage. Emma is the CEO and co-founder of the denim company ‘Good American’, a founding partner of Kim Kardashian’s clothing brand ‘Skims’.

Blogging 52

Blogging IP Business Journalism 52

azrights

JUNE 19, 2023

Later I developed an online training course, the Legally Branded Academy, which used processes as the central approach to protecting IP, including names. I also gave access to the course to my brand protection clients. I’m now offering these processes and templates to those who enrol on the Brand Tuned program in June.

Business 52

Business Designs Design IP 52

The IPKat

AUGUST 19, 2021

Kluwer Trademark Blog reported here on this ruling. The Fashion Law analysed a recent lawsuit, filed in the federal court in Massachusetts by the American sports footwear company, New Balance, against Michael Kors, an American fashion brand. Other Class 46 blog shared information on a new initiative by the Chinese government.

Blogging 62

Blogging IP Privacy Reporting 62

Patent Trademark Blog

NOVEMBER 30, 2023

Get a Design Patent Instead The path to registering a trademark can be strewn with landmines. When your trademark application faces difficult rejections, would a design patent make more sense? Having difficulty trademarking your brand? Design patents, however, are typically three-dimensional.

Design Patent 52

Design Patent Designs Design Trademark 52

Nelligan Law

JULY 25, 2023

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. To maintain relevance, Mattel has continuously collaborated with renowned designers, celebrities, and influencers.

Branding 92

Branding Brands Branding Trademark 92

IP and Legal Filings

JUNE 8, 2022

One of them is ‘Design’ which is a composition of colors, shapes patterns, etc which add value and attraction to the product. Designs are advantageous assets that can be protected only if registered under the Designs Act, 2000. Website Designs. PROTECTION OF DESIGN. Picture Credit: Shutterstock].

Registration 74

Registration Designs Design Intellectual Property 74

The IPKat

JANUARY 2, 2022

We say goodbye to 2021 with the most interesting posts and articles from the surrounding IP blogs of the past week! The analysis also referred to a pending case before the CJEU dealing with Community design law ( EUIPO v The KaiKai Company Jaeger Wichmann | C-382/21-P) and other EU trade mark cases from 2021. Daktronics, Inc.,

Blogging 126

Blogging IP Non-Fungible Tokens Cease and Desist 126

Biswajit Sarkar Copyright Blog

JULY 20, 2022

Industrial Design (ID) is the professional practice of designing products, devices and services which are used by people around the world. In this blog, we will answer what it takes and how to become an industrial designer. Duties and responsibilities of an Industrial designer.

Designs 52

Designs Design Marketing Marketing 52

Dragons' Den

MARCH 28, 2024

Laurel also made the point that the stickers were easy to locate on the page due to being designed with a raised surface. Our ‘Search for a trade mark’ tool shows that Abeer has wisely protected his branding by using trade marks. Why choose licensing?

Blogging 52

Blogging IP Intellectual Property Licensing 52

Dragons' Den

JANUARY 11, 2024

They were presenting NINI Organics, their award-winning eco-luxury brand of skincare products. She had worked as a special effects makeup artist and props designer but 5 years in, after developing a severe reaction to one of the most used chemicals in the field, she had to walk away from her career. Nicole story really moved me.

Blogging 52

Blogging IP Business Confidentiality 52

Technology & Marketing Law Blog

OCTOBER 6, 2022

Alexander claimed that Take-Two Interactive infringed the tattoo designs she inked on her client, professional wrestler Randy Orton, when the company produced and distributed a video game featuring a realistic in-game depiction of Orton. Eric’s Prior Tattoo Copyright Blog Posts. An appeal in Alexander v. Take-Two is likely.

Blogging 134

Blogging Fair Use Copyright Infringement Copyright 134

IP Tech Blog

AUGUST 22, 2022

Fashion brands, artists and entertainers, among others, have started focusing on producing digital work that is revolutionizing the way we perceive art, through the creation of NFTs and commodities. We have specifically covered this topic in a previous blog. Are they protectable by design patents? Article 2.4

Design Patent 57

Design Patent Designs Design Patent 57

43(B)log

FEBRUARY 21, 2024

WCT’s app was first released in 2014 for the iPhone and Pebble watch as a metric-tracking cycling app that was designed to “track speed, distance, altitude, and grade.” Peloton’s core brand is Peloton. Numerous leading brands, such as Apple (Apple TV+) and Disney (Disney+), had already adopted ‘+’ for their line expansions.”

Marketing 59

Marketing Marketing Trademark Branding 59

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. For example: If the product is listed in the U.S.,

Branding 52

Branding Brands Branding Reporting 52

Intepat

MAY 28, 2024

This success is largely attributed to Apple’s effective trademarking of various designs and sounds related to its products and services. Notably, Apple trademarked its store design in the United States in 2011. has invested heavily in marketing and brand promotion, making its trademark well-known to consumers.

Trademark 52

Trademark Intellectual Property Branding Brands 52

Technology & Marketing Law Blog

APRIL 3, 2023

VIP Products LLC ] A trademark dispute at the Supreme Court involving a dog chew toy and a famous brand of whisky may have serious implications for trademark and free speech rights. Jack Daniel’s contends this design infringes its trademarks and tarnishes its brand. The post The First Amendment Limits Trademark Rights, But How?–Jack

Blogging 103

Blogging Trademark Fair Use Trademark Law 103

azrights

JULY 27, 2021

Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. It’s the very heart and soul of your brand.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

azrights

FEBRUARY 2, 2023

For example, it’s not generally appreciated that protecting IP starts by understanding how to choose effective names, address questions of brand architecture, such as after a merger, as well as to know how the various IP rights protect key aspects of products and services. IP is about managing competition. appeared first on Azrights.

Intellectual Property 98

Intellectual Property Branding Brands Branding 98

azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Competitor brands were copying the company using names like Koka-Nola, Ma Coca-Co, Toka-Cola, and even Koke.

Branding 52

Branding Brands Branding Copying 52

Nelligan Law

AUGUST 4, 2023

The legal nuances surrounding trademarks, counterfeiting, collaborations, and the ever-expanding resale market fascinated me as I delved deeper into understanding the mechanisms that governed our beloved hobby. Sneaker companies invest substantial resources in designing unique logos, branding, and shoe designs.

Law 90

Law Intellectual Property Editing Branding 90

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products.

Business 131

Business Contracts Branding Brands 131

IP and Legal Filings

OCTOBER 23, 2023

The issue of counterfeiting not only compromises a brand’s reputation or brand value, but also puts consumer safety at risk by allowing the sale and uninformed purchase of sub-standard goods. In the year 2017 the market value of the E-commerce was $38.5 Nakul Bajaj & Ors. [4]

Marketing 85

Marketing Marketing Trademark Registration 85

Technology & Marketing Law Blog

JUNE 21, 2023

VIP Products LLC, a dispute involving a “Bad Spaniels” dog toy parody of Jack Daniel’s brand of whisky. 1125(c)(3)(C) by claiming its humorous use of the Jack Daniel’s marks was not pure commercial speech because it poked fun at the company in the Bad Spaniels design.

Trademark 100

Trademark Blogging Trademark Law Fair Use 100

azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. But brands have a third dimension or a third purpose.

Branding 52

Branding Brands Branding Trademark 52

DuetsBlog

OCTOBER 21, 2020

Hotels, Ice Cream, and Shoes as Canvases for Great Brands. . Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like. . Speaking of ice cream, Ben & Jerry’s is another great brand , like Nike. . How about another test of brand strength? . sneakerheads.

Branding 59

Branding Brands Branding Registration 59

Technology & Marketing Law Blog

FEBRUARY 27, 2022

TPG is a service built around the brand of a world-traveling man sipping champagne in first class, selling to the world his knowledge of the best rewards programs for credit cards and flights. False Designation of Origin 9. TPG’s parent company Red Ventures, LLC, has a market cap about the same size as American Airlines.

Cease and Desist 121

Cease and Desist Blogging Contracts Social Media 121

LexBlog IP

AUGUST 22, 2022

Fashion brands, artists and entertainers, among others, have started focusing on producing digital work that is revolutionizing the way we perceive art, through the creation of NFTs and commodities. We have specifically covered this topic in a previous blog. Are they protectable by design patents? Article 2.4

Design Patent 52

Design Patent Designs Design Patent 52