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Brands to the Metaverse and Beyond! Part 1…

The IPKat

We’ve had Decentraland’s ‘ Metaverse Fashion Week ’, where attendees could buy wearable NFTs (Non Fungible Tokens, non-interchangeable digital assets stored on a blockchain), PrettyLittleThing’s first virtual model (launched to a mixed reaction), and the entry of Shiba Inu coin ('SHIB' – an alternative to Dogecoin) into the Metaverse.

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Trademarks and the Metaverse: Imaginary Rights or Real Wrongs?

SpicyIP

A list of trademarks applied for in the EU for ‘ downloadable virtual goods’ and ‘online virtual services’ was recently published by The IPKat here. Image from here. World over companies are rushing to protect their trademarks in the online, virtual environment – the metaverse. Feb 22, 2022. Dec 21, 2021.

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How can Fashion Brands feel more protected in the Metaverse?

Olartemoure Blog

Fashion is not the exception , and different brands have become involved in the meta world. The virtual universe Decentraland hosted in March 2022, the first Metaverse Fashion Week which was a success, as it featured more than 70 brands, artists and designers. All industries are starting to grasp this and are getting involved in it.

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“Non-Fungible” Realities – NFTs Enter the USPTO’s Trademark ID Manual

LexBlog IP

Trademark Office is trying to help brand owners keep up with the ever-evolving labyrinth of brand protection by including the emerging NFT technology. The descriptions of these goods and services (also known as the identification) are crucial to effective brand protection.

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Trade Marks in the Virtual World: Is your Business Well Meta-Versed in Emerging Technology?

LexBlog IP

Introduction Digital technologies such as the metaverse, non-fungible tokens ( NFTs ), blockchain and augmented realities are directly influencing how we cultivate and protect various forms of intellectual property, including trade marks.

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The EU resolves doubts surrounding the protection of trademarks in relation to NFTs

Garrigues Blog

Non-fungible tokens, or NFTs, have come to hold a fundamental place in the digital universe and, specifically, in the so-called Web3. Although at present NFTs are scarcely used beyond mere collectibles, the growing interest in the metaverse is making non-fungible tokens extremely useful assets in our virtual lives.

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Principal Cynthia Walden and Associate Sarah Kelleher Author World Intellectual Property Review Article “Selling the Intangible in Fashion: What Does It Mean for Trademark Protection?”

Fish & Richardson Trademark & Copyright Thoughts

Principal Cynthia Walden and Associate Sarah Kelleher discuss the non-fungible token (NFT) trend across the fashion industry and what this digital arena means for trademark protection and enforcement. Now, luxury brands and other apparel and consumer goods companies are diving in. PDF copy available.