Technology & Marketing Law Blog

JANUARY 28, 2022

For background, check out my post on the district court’s ruling here: “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ”. It did not specifically address ownership of social media accounts. Gutman signed an employment agreement with JLM.

Social Media 90

Social Media Ownership Contracts Privacy 90

Art Law Journal

MAY 4, 2022

Social media has the power and reach to create community, provide a kick of inspiration, and help artists visualize their work from a macro perspective. Perhaps most significantly, mastering the art of social media can help your relationships with your followers and turn them into your tribe. Your time is limited.

Social Media 52

Social Media Art Marketing Marketing 52

IP Tech Blog

FEBRUARY 28, 2024

In the ever-evolving landscape of advertising regulations, the recent decision by the UK’s Advertising Standards Authority (ASA) regarding social media posts by former footballers in relation to Supreme CBD’s products have sparked discussion in the press. The post Navigating the Regulatory Maze: Understanding the ASA Ruling re.

Social Media 57

Social Media Advertising Advertising Branding 57

Kashishipr

JULY 20, 2022

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The American video and photo sharing social media platform Instagram has been accused of copying Snapchat.

Branding 52

Branding Brands Branding Marketing 52

43(B)log

MAY 19, 2023

WowWee’s Vice President of Brand Development & Creative Strategy, Sydney Wiseman, used her WowWee email address to create a Roblox user account and used her Roblox account to promote My Avastars dolls on social media, including videos on her TikTok account. This was enough survive the motion to dismiss.

Copying 94

Copying False Advertising Social Media Advertising 94

LexBlog IP

FEBRUARY 28, 2024

In the ever-evolving landscape of advertising regulations, the recent decision by the UK’s Advertising Standards Authority (ASA) regarding social media posts by former footballers in relation to Supreme CBD’s products have sparked discussion in the press.

Social Media 52

Social Media Advertising Advertising Branding 52

Corsearch

FEBRUARY 29, 2024

Brands are often targeted by bad actors looking to make a quick profit by stealing intellectual property and exploiting consumers. But we also explain the most effective approach: using AI-fueled and expert-led brand protection solutions to save time and ensure a sustained reduction in infringement across marketplaces.

Branding 59

Branding Brands Branding Intellectual Property 59

Selvam & Selvam Blog

APRIL 5, 2022

The power of the internet, in particular that of social media is humungous. When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common.

Marketing 40

Marketing Marketing Social Media Personality Rights 40

Corsearch

SEPTEMBER 28, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. Nowhere is this more applicable than in the case of creating a new name or tagline for a new brand or product. References [1] [link]

Branding 45

Branding Brands Branding Intellectual Property 45

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 86

Trademark Social Media Advertising Advertising 86

Corsearch

JULY 18, 2023

Millions across the globe have flocked to Instagram Threads – the newest social media platform on the block. But, just how safe is it for consumers and brands? What threats do brands face on Instagram Threads? How can brands protect their IP and consumer safety on Instagram Threads? billion- strong user base [1].

Social Media 52

Social Media Branding Brands Branding 52

Trademark and Copyright Law Blog

FEBRUARY 9, 2024

Upcycling refers to the process where garments or other materials are reused and transformed into a new or unique item. This season, celebrities Taylor Swift, Simone Biles, and others have worn unique designs based on NFL jerseys and related team-branded gear. Other brand owners should take note.

Social Media 64

Social Media Licensing Branding Brands 64

Corsearch

NOVEMBER 15, 2022

If you were told 15 years ago that a personal post on your social media could be worth millions of dollars, would you believe it? With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Or is the answer somewhere in between?

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

43(B)log

FEBRUARY 21, 2024

He posted about the app on social media but didn’t encourage others to do so; he didn’t have a written business or marketing plan before launch, and he did not create investor presentations, solicit investors, or raise capital. Peloton’s core brand is Peloton. He wasn’t aware of any in-app sales since the launch.

Marketing 59

Marketing Marketing Trademark Branding 59

Corsearch

JULY 11, 2023

This World Mojito Day 2023, we address a crucial issue in the industry — the prevalence of counterfeit tequila in the market and the dangers associated with it. Counterfeit tequila can pose risks to consumer health, brand reputation, and even manufacturers’ legal standing.

Branding 40

Branding Brands Branding Social Media 40

Corsearch

SEPTEMBER 28, 2023

Within the realm of trademark infringement, counterfeiting emerges as a specific violation, wherein individuals or enterprises replicate registered trademarks verbatim to deceive customers, masquerading these imitations as genuine products from your brand. The following outlines the steps for submitting an infringement complaint on Alibaba.

Branding 59

Branding Brands Branding Intellectual Property 59

TorrentFreak

OCTOBER 31, 2022

Z-Library was also mentioned in several recommendations to the US Trade Representative’s overview of notorious piracy markets. This growth is facilitated by users who openly advertise the site on social media, TikTok included. In some instances, third-party platforms such as TikTok were called out as well. TikTok Responds.

Social Media 137

Social Media Publishing Intellectual Property Marketing 137

SpicyIP

JUNE 17, 2022

As reported , Revlon, the iconic cosmetics brand, has filed for bankruptcy. The New-York based cosmetics company reportedly struggled due to competition from other established brands as well as a host of small companies that use social media. Revlon, however, has a more direct connection with India in the trademark sense.

Trademark 126

Trademark Social Media Branding Brands 126

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. NFTs may refer to the digital goods or specific pieces sold in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Selvam & Selvam Blog

MAY 7, 2021

Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.

Due Diligence 52

Due Diligence Branding Brands Branding 52

SpicyIP

JANUARY 30, 2024

What if we tell you that there is a drug that is used for treating diabetes, but has a similar/ almost identical brand name as another drug used for treating a type of cancer. Eerily the issue of similar brand names for different drugs treating different ailments is pretty common in India. Surprising, isn’t it?

Branding 116

Branding Brands Branding Social Media 116

Olartemoure Blog

MARCH 16, 2021

If you need brand protection in Colombia, this information might be useful: Colombian Customs’ Authorities issue alerts by email. Ask your attorney to include your email address as a reference for authorities, so you receive the same alerts your attorney gets. Request verification of your account from social media.

Cease and Desist 98

Cease and Desist Social Media Copying Branding 98

Corsearch

NOVEMBER 28, 2023

As more businesses begin to partake in commercial events such as Black Friday and Cyber Monday , the opportunities for bad actors to trick, scam and steal potential revenue and profits away from your brand, increase. Infringers follow social media pages, brand updates, events and global trends to see which products are in demand.

Branding 52

Branding Brands Branding Cease and Desist 52

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 79

Branding Brands Branding Trademark 79

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.

Trademark 111

Trademark Advertising Advertising Branding 111

LexBlog IP

AUGUST 7, 2023

The Center for Countering Digital Hate is a not for profit organization that publishes reports on among other things, hate speech and disinformation on social media. For example, it alleges that 12 posters are responsible for two thirds of the anti-vax content on social media.

Social Media 52

Social Media Reporting Contracts False Advertising 52

Biswajit Sarkar Copyright Blog

FEBRUARY 22, 2024

It is also called a brand name because it contains names, symbols, logos, and taglines that help to identify and differentiate a company’s goods and services from those of others. Customers can simply differentiate between the brands they were looking for. Customers can identify the brand and its products by a glance.

Business 52

Business Trademark Registration Cease and Desist 52

IPilogue

NOVEMBER 22, 2022

While Bolt’s trademark registration is for the design mark rather than the pose, the use of poses and gestures in branding can potentially bring a new wave of “unusual” trademarks, especially as social media and technology have spread previously unthought-of but recognizable traits.

Trademark 59

Trademark Social Media Branding Brands 59

Kashishipr

APRIL 27, 2022

Business companies across the globe understand the utmost importance of the internet and different social media platforms and are therefore enhancing their logo with unique visual effects and animation. Without any second thought, the acceptance of motion marks as trademarks is opening up new doors for brands and businesses.

Registration 105

Registration Trademark Branding Brands 105

IP and Legal Filings

AUGUST 4, 2022

Trademarks refer to an identifiable phrase, word, or symbol or a combination of these that represents a particular product or service and differentiates it with another product or service. The brands need to identify the Class under which they can register their trademark, and this is done through the NICE Classification adopted by India.

Intellectual Property Law 76

Intellectual Property Law Intellectual Property Law Social Media 76

IP and Legal Filings

MAY 17, 2024

In this technologically advanced age, success or failure of a business depends heavily on the marketing strategies that have been adopted. A very common way of marketing a product is to have it advertised and endorsed by celebrities that the public holds in good opinion. References: [link] [link] [link] [1] CS (O.S.)

Personality Rights 74

Personality Rights Intellectual Property Social Media Intellectual Property Law 74

The IPKat

APRIL 17, 2024

These and approximately 30 other motifs were then sold as oil paintings, posters, canvas prints, and replicated on a variety of merchandise, promoted on social media, and sold both in the gallery and online. Furthermore, the Artpusher case involved more than the use of a trademark in a single artwork or a series of artworks.

Trademark 73

Trademark Artwork Social Media Trademark Law 73

IIPRD

OCTOBER 28, 2023

Some classic examples of catchphrases in the commercial market include Nike’s “Just Do It,” KFC’s “Finger Lickin’ Good,” Thums Up’s “Taste the Thunder,” Redbull’s “Give you Wings,” among others. This reportedly led her to secure appearances worth $30,000, and widening her social media presence. [i]

Copyright Law 59

Copyright Law Branding Brands Branding 59

Technology & Marketing Law Blog

JULY 5, 2021

Pattern Brands, Inc., Some interesting discussion on the use of Google and Twitter to determine genericness: Plaintiffs also offered evidence of Google searches and social media mentions on Twitter to support their position that PRETZEL CRISPS is not generic. 2021 WL 1226156 (S.D.N.Y. April 1, 2021).

IP 85

IP Social Media Fair Use Branding 85

Herbert Smith Freehills

DECEMBER 8, 2022

A reference by the Amsterdam District Court to the Court of Justice of the European Union (CJEU) seeking clarification on the status of MFNs in the context of Booking.com litigation should shed further light on the status of such clauses. Read more. .

Social Media 52

Social Media Branding Brands Branding 52

Herbert Smith Freehills

DECEMBER 8, 2022

A reference by the Amsterdam District Court to the Court of Justice of the European Union (CJEU) seeking clarification on the status of MFNs in the context of Booking.com litigation should shed further light on the status of such clauses. Read more. .

Social Media 52

Social Media Branding Brands Branding 52