"A S LIVE FOREVER" Fails-to-Function as a Service Mark for Online Retail Store Services, Says TTAB
The TTABlog
MAY 29, 2024
Last year, the Board affirmed a refusal to register the proposed mark A S LIVE FOREVER , in the stylized form shown below, for various goods in 14 classes, finding that the phrase fails to function as a trademark. TTABlogged here ]. In re Kirill’s Big Brain, LLC , Serial No. 2021 WL 839189, at *13.
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