Remove Branding Remove Social Media Remove Trademark
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Social Media Marketing: Brand Indemnification of Celebrities and Influencers

Traverse Legal Blog

We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This means they also own and need to license the copyright to the brand.

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Social media ‘influencers’ are often lacking trademark protection

Erik K Pelton

The following is a transcript of my video Influencers Need Trademark Protection Too. On social media these days, much of the content and the news that I see relates to influencers. The shocking thing that I’ve learned is that many of these influencers are not protecting their brands.

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5 free trademark monitoring tools

Erik K Pelton

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Search quarterly on those main sites for your trademark(s).

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Defending Your Brand: How to Use Social Media and E-Commerce Takedown Requests for Effective Trademark Protection

Selvam & Selvam Blog

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers.

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Navigating Brand Protection and Trademarks for Social Media Influencers

LexBlog IP

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.

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Trademark Issues: How is Social Media Becoming the New Target for Cybersquatting?

Kashishipr

A trademark refers to a legally registered word or symbol representing a specific product or service of a company. Therefore, we can say that a trademark serves as a helping hand in gaining more uniqueness and popularity everywhere, including on platforms as prevalent as the internet. How Cybersquatters Tarnish a Brand on Social Media.

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Brand Owner Alert: New Social Media Platform Brings Opportunity and Potential Pitfalls

LexBlog IP

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Threads names may therefore eventually have a wider reach.