Social Media Marketing: Brand Indemnification of Celebrities and Influencers
Traverse Legal Blog
SEPTEMBER 20, 2024
We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This means they also own and need to license the copyright to the brand.
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