Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

Corsearch

JANUARY 23, 2024

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.

Marketing 59

Marketing Marketing Social Media Branding 59

IIPRD

AUGUST 4, 2022

‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

Technology & Marketing Law Blog

JANUARY 28, 2022

This is a lawsuit between a wedding gown company, JLM, and Hayley Paige Gutman, a designer/influencer who worked for JLM. For background, check out my post on the district court’s ruling here: “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ”.

Social Media 90

Social Media Ownership Contracts Privacy 90

Kashishipr

JULY 20, 2022

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The American video and photo sharing social media platform Instagram has been accused of copying Snapchat.

Branding 52

Branding Brands Branding Marketing 52

Corsearch

FEBRUARY 29, 2024

Brands are often targeted by bad actors looking to make a quick profit by stealing intellectual property and exploiting consumers. But we also explain the most effective approach: using AI-fueled and expert-led brand protection solutions to save time and ensure a sustained reduction in infringement across marketplaces.

Branding 59

Branding Brands Branding Intellectual Property 59

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Branding 119

Branding Brands Branding Registration 119

Trademark and Copyright Law Blog

FEBRUARY 9, 2024

This season, celebrities Taylor Swift, Simone Biles, and others have worn unique designs based on NFL jerseys and related team-branded gear. These upcycled garments were created by Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juzczyk and an up-and-coming designer in her own right.

Social Media 64

Social Media Licensing Branding Brands 64

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products.

Business 131

Business Contracts Branding Brands 131

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

Corsearch

SEPTEMBER 28, 2023

You should prepare links and screenshots as evidence for your claims of copyright, or trademark, patent, or design right infringement on Alibaba. Trademarks A trademark signifies a unique term, logo, expression, design, or emblem utilized to indicate the origin of goods and services.

Branding 59

Branding Brands Branding Intellectual Property 59

Plagiarism Today

AUGUST 11, 2021

Earlier this week, independent fashion designer Bailey Prado took to Instagram to call attention to a different fashion label that, according to her, copied her “whole life.” ” Prado was talking about the “fast fashion” brand Shein. This has created a serious problem for many luxury designers.

Plagiarism 264

Plagiarism Designs Design Copying 264

Corsearch

JULY 18, 2023

Millions across the globe have flocked to Instagram Threads – the newest social media platform on the block. But, just how safe is it for consumers and brands? What threats do brands face on Instagram Threads? How can brands protect their IP and consumer safety on Instagram Threads? billion- strong user base [1].

Social Media 52

Social Media Branding Brands Branding 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 86

Trademark Social Media Advertising Advertising 86

Corsearch

NOVEMBER 15, 2022

If you were told 15 years ago that a personal post on your social media could be worth millions of dollars, would you believe it? With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Or is the answer somewhere in between?

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

LexBlog IP

AUGUST 16, 2023

In the fast-paced world of commerce, where imitation and unauthorized use can compromise a brand’s integrity, safeguarding your unique identity is of paramount importance. Armed with this exclusivity, you send a clear message to potential infringers that your brand is protected and defended by law.

Branding 40

Branding Brands Branding Registration 40

LexBlog IP

AUGUST 16, 2023

You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark. Loss of Brand Equity: Rebranding means letting go of the brand equity that the previous brand had built over time. Risk of Failure : Rebranding is not always successful.

Branding 40

Branding Brands Branding Registration 40

43(B)log

FEBRUARY 21, 2024

WCT’s app was first released in 2014 for the iPhone and Pebble watch as a metric-tracking cycling app that was designed to “track speed, distance, altitude, and grade.” Peloton’s core brand is Peloton. Numerous leading brands, such as Apple (Apple TV+) and Disney (Disney+), had already adopted ‘+’ for their line expansions.”

Marketing 59

Marketing Marketing Trademark Branding 59

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. For example: If the product is listed in the U.S.,

Branding 52

Branding Brands Branding Reporting 52

Intepat

DECEMBER 2, 2022

Free logo maker online: A logo is an essential component of a company’s brand identity. A well-designed logo can boost your popularity just as quickly as a poorly designed logo can detract from it. When designing a company logo, the color, font, text placement, icon, and many other details are taken into account.

Branding 52

Branding Brands Branding Designs 52

Art Law Journal

APRIL 13, 2022

If you are a non-professional artist who is eager to turn your artistic talents into a career in graphic design, you’ve come to the right place. In this article series, you’ll find valuable information on building and maintaining a career in the creative space, including learning graphic design. What does a graphic designer do? .

Graphic Design 52

Graphic Design Designs Design Art 52

Dragons' Den

FEBRUARY 1, 2024

We decided to have patents in as many markets as possible. For businesses like Manta Hair, securing design rights or patents can offer a quicker path to protection, ensuring the uniqueness of their product is safeguarded in the market. This may serve to deter people from creating a design similar to yours.

Blogging 64

Blogging IP Intellectual Property Designs 64

Intellectual Property Law Blog

DECEMBER 7, 2023

a Brooklyn-based art collective, designed and manufactured the “Wavy Baby” sneakers as a collaboration with rapper Tyga as a parody of the Old Skool skate shoe made by Vans, Inc. MSCHF even “included its own branding” on the shoe, that went a step further than VIP Products’ logo on the dog toy’s hangtag by evoking the Vans logo.

Art 147

Art Social Media Branding Brands 147

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. IP Challenges in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

The TTABlog

JANUARY 6, 2022

[Section 2(d) refusal of the word-plus-design mark shown below for, inter alia , "non-metal tiles for countertops, walls, sinks, and floors in bathrooms and kitchens," in view of the registered mark BELLAVITA TILE registered for “Non-metal tiles for walls and floors; ceramic tiles; porcelain tiles; glass tiles.”

Social Media 62

Social Media Advertising Advertising Music 62

IPilogue

DECEMBER 1, 2021

When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. Finally, consulting with seasoned trademark professionals and branding experts is key to a successful rebrand strategy.

Business 111

Business Trademark Social Media Registration 111

DuetsBlog

OCTOBER 21, 2020

Hotels, Ice Cream, and Shoes as Canvases for Great Brands. . Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like. . Speaking of ice cream, Ben & Jerry’s is another great brand , like Nike. . How about another test of brand strength? . sneakerheads.

Branding 59

Branding Brands Branding Registration 59

Art Law Journal

DECEMBER 29, 2021

We cover topics including career paths, preparing for interviews, using social media to grow your footprint, networking, and much more. Here we break down the different types of firms, agencies, and design companies so that you can make an informed decision that makes the most sense for you! AD AGENCIES. Wieden + Kennedy.

Graphic Design 52

Graphic Design Designs Design Web Design 52

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Branding 52

Branding Brands Branding Intellectual Property 52

IPilogue

NOVEMBER 22, 2022

While Bolt’s trademark registration is for the design mark rather than the pose, the use of poses and gestures in branding can potentially bring a new wave of “unusual” trademarks, especially as social media and technology have spread previously unthought-of but recognizable traits.

Trademark 59

Trademark Social Media Branding Brands 59

Technology & Marketing Law Blog

JANUARY 26, 2024

Moreover, there is nothing to suggest that the CFRA was designed to be used as a defense to a private breach of contract action. It also resulted in a slight decrease in favorable opinions of the advertiser brand, as well as a larger change in net favorability, with some of the movement shifting from favorable opinions to neutral (i.e.,

Social Media 73

Social Media Privacy Advertising Advertising 73

Art Law Journal

JANUARY 13, 2022

We cover topics including career paths, preparing for interviews, using social media to grow your footprint, networking, and much more. The more screens we have in our life, the more significant jobs like motion graphics designer and video editor become, and therefore, the more lucrative these roles are. Motion Graphic Design.

Graphic Design 52

Graphic Design Designs Design Editing 52

Corsearch

NOVEMBER 28, 2023

As more businesses begin to partake in commercial events such as Black Friday and Cyber Monday , the opportunities for bad actors to trick, scam and steal potential revenue and profits away from your brand, increase. Infringers follow social media pages, brand updates, events and global trends to see which products are in demand.

Branding 52

Branding Brands Branding Cease and Desist 52

Corsearch

DECEMBER 4, 2023

Illegal markets continue to grow and are becoming smarter and more sophisticated, with criminal networks developing organized models to create and sell counterfeit goods. How counterfeiter behavior has evolved To understand how counterfeiting has changed, we need to look back to market reforms that took place in the 1990’s.

Branding 52

Branding Brands Branding Marketing 52

The IPKat

OCTOBER 4, 2022

Some of the most useful contexts in which these technologies are used are digital media (such as Merpel's extensive use of Shazam to recognise his favourite music), e-commerce or cloud computing. Amazon Brand Registry , Alibaba IP Protection Platform , eBay VeRO ) or third-party vendors (e.g.

Technology 117

Technology Publishing Social Media Intellectual Property 117

Technology & Marketing Law Blog

MARCH 10, 2022

Defendants also managed the social media presence of the “La Baguette” business, which primarily consisted of a Facebook page. Moore, Find Out Who Your Friends Are: A Framework for Determining Whether Employees’ Social Media Followers Follow Them to A New Job, 39 CAMPBELL L. See generally, Christopher A.

Social Media 80

Social Media Contracts Ownership Business 80

Dragons' Den

JANUARY 5, 2023

Lucy found a gap in the market for a stylish pill case when she started taking regular medication. This inspired her new product and the name of her brand ‘Tabuu’ as she hopes to help remove the taboo around taking medication in public. Another way to protect her pill box is with a registered design.

Social Media 52

Social Media Designs Design Business 52