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How Grey Is Your Market? Identifying Grey Market Issues and Strategies to Combat ThemĀ 

Corsearch

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.

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Bold Brand Building tools

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. Adventurally (racing and rally events). Today, it may be even more.

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Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids

LexBlog IP

Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. Here is a rough transcript ; and if you have a spare five hours, you can watch the videos, which will soon be posted on the event page. The event came out of the proposed changes to the Testimonial & Endorsement Guides.

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[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. Since May 2020, ambush marketing has been regulated in a comprehensive manner in Italy by Law No.

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From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

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Infographic | Trademarks 101: super bowl exclusivity

Olartemoure Blog

Arguably the most important sports event in the U.S.A., The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. the Super Bowl moves billions of dollars, mainly through advertising. Since then, it has made a conscious effort to enforce this trademark.

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NFTs: Friend or Foe for Brand Owners?

Corsearch

In October 2021 this event came to pass; the very first Tweet posted by Twitter co-founder Jack Dorsey was ā€˜mintedā€™ (created) as an NFT and sold for a staggering $2.9 With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? ā€˜The