Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo.

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

MAY 23, 2022

But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. At the scale that these gamers are generating eyeballs and revenue, it is really alarming that they’re not protected.

Trademark 162

Trademark Social Media Branding Brands 162

IPilogue

SEPTEMBER 13, 2022

Fans expressed their love for the show various ways on social media. Netflix is now suing Bear and Barlow for stealing “ valuable intellectual property ” to build their global brand. The song writing duo seemed to have crossed the line when they began profiting off the Bridgerton brand.

Social Media 105

Social Media Music Intellectual Property Content Creation 105

Corsearch

NOVEMBER 15, 2022

If you were told 15 years ago that a personal post on your social media could be worth millions of dollars, would you believe it? In October 2021 this event came to pass; the very first Tweet posted by Twitter co-founder Jack Dorsey was ‘minted’ (created) as an NFT and sold for a staggering $2.9 What is an NFT?

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

The IPKat

JANUARY 22, 2023

Here are the latest opportunities and events. The program of the event is available here. The role requires some travel to IPAN events and meetings (generally held in London). Please register by 23 Jan at info@opi.gr mentioning if you are attending online. More information can be found here.

Social Media 67

Social Media Intellectual Property Marketing Marketing 67

Corsearch

JANUARY 23, 2024

Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike. Consumers may perceive the brand as less exclusive or high-quality if they can easily find authentic products at significantly lower prices.

Marketing 59

Marketing Marketing Social Media Branding 59

Art Law Journal

MAY 12, 2022

Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. The First Rule of Your Artist Brand: Know Thyself. Find online networking events.

Branding 52

Branding Brands Branding Social Media 52

Corsearch

AUGUST 14, 2023

By following a series of steps, you can safeguard your brand reputation and prevent consumers from being misled. Counterfeiting is one form of trademark infringement, where exact copies of registered trademarks are used to deceive customers and pass off as your brand.

Branding 52

Branding Brands Branding Intellectual Property 52

Erik K Pelton

AUGUST 19, 2022

Because other parties, other people, other lawyers, search that database when they are going through the steps to clear new brand names, and they may come across your name and change their plans because they saw it. Having that registration also allows your brand to use the ®.

Trademark 147

Trademark Social Media Branding Brands 147

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Branding 52

Branding Brands Branding Intellectual Property 52

TorrentFreak

AUGUST 28, 2023

The UFC, NBA and NFL are without a doubt among the most recognizable sports brands in the world. Their events attract millions of viewers and are monetized through multi-billion dollar licensing deals and expensive PPV events. This has created a black market for pirated live streams which attract millions of users.

Social Media 86

Social Media Copying Trademark Branding 86

The IPKat

NOVEMBER 9, 2021

A few days ago, Fashion Law London held another (online) event – this time focussed on the role of online retail marketplaces. Fortunately, despite a distinct lack of space in the diary to attend the event live, I have since been able to enjoy the recording of the event.

Reporting 128

Reporting Law Due Diligence Branding 128

U.S. Department of Commerce

APRIL 25, 2023

We have some exciting events planned this week — both in-person and virtual — to uplift the women inventors, creators, and entrepreneurs who do ground-breaking work every day. This event is part of our Women’s Entrepreneurship (WE) initiative “WE Wednesdays” event series. All are welcome! Bureaus and Offices U.S.

Intellectual Property 107

Intellectual Property Trademark IP Social Media 107

IPilogue

OCTOBER 12, 2022

Barlow and Bear went on to become viral sensations on social media and Grammy-winning artists (2022 Best Musical Theatre Album) for their production. Netflix alleges Barlow and Bear have benefited from their album’s false association with the Bridgerton brand. District Court in D.C. 501 and 15 U.S.C. District Court in D.C.

Intellectual Property 105

Intellectual Property Social Media Music Fair Use 105

Dragons' Den

FEBRUARY 9, 2023

The Dragons’ ears pricked up when Peter told them that the company had joined the popular social media channel TikTok, where three of their videos had gained 27.7 Cleverly, Chris and Peter have already protected the name Dog G8 with a trade mark , which is crucial for building their brand. million views.

Social Media 52

Social Media Licensing Business IP 52

TorrentFreak

SEPTEMBER 6, 2023

The sites in question streamed sports events, TV episodes, and movies. At the time of writing, the most popular sites using these brands are still online. Based on the responses on social media, many people are disappointed to see their favorite pirate streaming site offline. net and livehd7.tv

Branding 101

Branding Brands Branding Social Media 101

Selvam & Selvam Blog

APRIL 5, 2022

The power of the internet, in particular that of social media is humungous. When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. Personality Rights.

Marketing 40

Marketing Marketing Social Media Personality Rights 40

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.

Trademark 111

Trademark Advertising Advertising Branding 111

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. A Comprehensive Approach to IPRs.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Intellectual Property Office Blog

OCTOBER 26, 2021

Counterfeit sellers target seasonal events to list their products in markets, on online marketplaces and promote their products on social media. These products often breach the intellectual property rights of the brand owner, but there can be much worse consequences. A license to sell.

Intellectual Property 83

Intellectual Property Licensing Social Media Branding 83

Corsearch

FEBRUARY 14, 2023

A trademark is not just a means of securing and protecting a brand name, it is also a valuable business asset. Frances Valentine Frances Valentine , ‘a modern American lifestyle brand’, filed 7 marks for housewares, make-up, jewelry, online virtual worlds authenticated by fungible and non-fungible tokens (NFTs).

Trademark 52

Trademark Non-Fungible Tokens IP Branding 52

TorrentFreak

MAY 20, 2024

The MPA says this is a brand-new role that expands the anti-piracy group’s “intermediary outreach initiatives” while supporting global anti-piracy efforts through the Alliance for Creativity and Entertainment (ACE). In any event, the additional information remains relevant.

Social Media 90

Social Media Reporting Intellectual Property Advertising 90

IPilogue

JULY 23, 2021

While certain sectors of the entertainment industry, especially those involving live events, were hit hard by COVID-19, podcasting has survived (and thrived) amidst the pandemic. D isparaging Trademarks at a Time of Social & Racial Justice Movements ” by Brand & New.

Non-Fungible Tokens 106

Non-Fungible Tokens IP Law Intellectual Property 106

IP Tech Blog

OCTOBER 20, 2021

Prize draws and promotions are a popular choice for brands to engage with its consumers, particularly through online social media platforms. The resources page features videos and comprehensive advice, covering areas from marketing to dealing with unexpected events.

Advertising 57

Advertising Advertising Social Media Branding 57

LexBlog IP

FEBRUARY 1, 2022

If their medium is a podcast or video blog, the disclosure can be in more natural prose, like “I am excited to have a partnership with BRAND.” Even if contracting with professionals who speak to a business audience, you may still want an out if they do something off brand. Tip #7: Ensure authenticity.

Social Media 52

Social Media Contracts Branding Brands 52

TorrentFreak

MAY 18, 2022

On the other, a good product coupled with brand awareness can lead to commercial success, at least until that profile attracts the wrong type of attention. As one of the most recognizable IPTV brands around, PrimeStreams appears to fall into the latter category. PrimeStreams Ignored Warning.

Cease and Desist 129

Cease and Desist Social Media Branding Brands 129

Traverse Legal Blog

APRIL 6, 2022

This is a story of an NFT project which got off to a great start but was built on a weak foundation by the game and NFT company Animoca Brands , which brands itself as “Driving digital property rights via NFTs and gaming to build the open metaverse.” The brand licensing deal apparently had a ‘term’ that expired.

Licensing 98

Licensing Trademark Contracts Branding 98

LexBlog IP

OCTOBER 20, 2021

Prize draws and promotions are a popular choice for brands to engage with its consumers, particularly through online social media platforms. The resources page features videos and comprehensive advice, covering areas from marketing to dealing with unexpected events.

Social Media 52

Social Media Advertising Advertising Branding 52

Corsearch

FEBRUARY 9, 2023

About Mike Sweeney As an experienced attorney, Mike counsels brands on all aspects of brand and content protection in the digital space, with a particular focus on leveraging data-driven technology to combat counterfeiting. What IPO events have you been involved with? What events will be you involved with in 2023?

Branding 52

Branding Brands Branding Intellectual Property 52

IP and Legal Filings

FEBRUARY 6, 2023

Moreover, the name earned by the brand helped it in establishing 81 retail outlets overall at different locations such as New Delhi, Pune, Noida, Bangalore, and Mumbai, and registered several trademarks for the brand of ‘THEOBROMA’ and for its different variants. Over time, it gained a good reputation and earned popularity.

Trademark 82

Trademark Settlement Business Branding 82

JIPEL Copyright Blog

APRIL 1, 2022

For example, brands seeking to promote their trademarks in the metaverse may be able to do so through a variety of means, including virtual billboards, hosting sponsored events, and even in virtual “malls” where consumers may explore a brand’s virtual offerings.

Branding 40

Branding Brands Branding Social Media 40

The IPKat

JANUARY 2, 2022

The report provides a comparative perspective on the availability and functioning of notice and take-down procedures, removal and blocking injunctions, dynamic and live blocking injunctions, and de-indexing injunctions in the 27 EU Member States in relation to sports events. Julie Zerbo tells the rest of the story on The Fashion Law.

Blogging 126

Blogging IP Non-Fungible Tokens Cease and Desist 126

Art Law Journal

JUNE 8, 2022

We cover topics including career paths, preparing for interviews, using social media to grow your footprint, networking, and much more. However, make a point to check in with your networking contacts regularly by writing an email, engaging on social media, or planning to attend an event. Know Your Needs.

Art 52

Art Social Media Marketing Marketing 52

TorrentFreak

OCTOBER 24, 2022

These days it’s more likely for those sales to be organized on social media, which happily broadcast illegal sales to the whole world while logging everything for posterity. Two warrants were executed in Dover and Tonbridge, one of them against a man who used his own name to brand his piracy business.

Intellectual Property 99

Intellectual Property Social Media Reporting Copyright 99

LexBlog IP

FEBRUARY 26, 2024

Fashion Week season is the chance for fashion brands to show their flair and dynamism by launching new creations, ready to be devoured by buyers, influencers, journalists, consumers, and unfortunately, also by competitors. The organizational or logistical nature of the event, albeit sensational, cannot be protected.

IP 52

IP Designs Design Copying 52

TorrentFreak

JULY 12, 2023

PornEZ Doing Business in the United States On January 18, 2023, MG Premium, the adult entertainment giant behind brands including Reality Kings, Brazzers, MOFOS, Babes.com, and Twistys, filed a copyright complaint at a California federal court. social media platforms did so via U.S.-based Building on the site’s U.S.

Social Media 79

Social Media Copyright Infringement Copyright Business 79