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Can a brand have too many trademarks?

Erik K Pelton

It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Each of those is one trademark.

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Law Firms Have Brands and Trademarks Too

Erik K Pelton

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

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Monitoring for trademark infringements doesn’t need to be costly or expensive

Erik K Pelton

In the past, I’ve talked about some of the ways to keep a trademark strong over time, and some of the things that brand owners must do with their trademarks even after they’re registered. You can also search online, and I recommend that you set up a recurring task or reminder to do this quarterly.

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How to Monitor for Trademark Infringements

Erik K Pelton

In the past, you’ve heard me talk about some of the ways to keep a trademark strong over time and some of the things that brand owners must do with their trademarks even after they’re registered. It doesn’t have to take a lot of time. One of those important tips is to monitor for infringements.

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When Is the Right Time to Register a Trademark?

Erik K Pelton

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” ” Of course, every situation is unique and if you have a particular trademark situation or question, you should consult an attorney.

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Great Trademarks Are Everywhere, Even in the Trash

Erik K Pelton

The following is an edited transcript of my video, Great Trademarks Are Everywhere, Even in the Trash. Over the years, I’ve found many interesting trademarks everywhere I go. Everybody can have a creative, strong brand name—even a garbage company. My law firm is maybe another good example.

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Which Fruits are Off-Limits?

IPilogue

Given the power of Apple’s brand, it is no surprise that they actively challenge trademarks that resemble their own to protect the dilution of their trademark. But this raises some key questions: Should Apple have the right to challenge all trademarks relating to an apple?

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