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Trademark Infringement in the Digital Age

IP and Legal Filings

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

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#MajeMyDogandI: No copyright protection for a selfie in the lift

The IPKat

Each of her outfits are tagged so that her followers could identify the products worn. As a result, Mercredie sent a cease-and-desist letter to the French brand on 16 September 2019. regardless of its genre, form of expression, merit or purpose, and that photographic works are considered intellectual works".

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[Guest post] Retromark Volume X: the last six months in trade marks

The IPKat

Given in use a trade mark could be viewed at all sorts of angles, especially when attached to goods as a swing tag (the Huawei application covered glasses and watches among other things), this series of judgments seems narrow-minded. Earlier this year the EU General Court made it three for three. Brexit ruined my trade mark practice!

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It’s Not a Bag, it’s a MetaBirkin!

IPilogue

The Birkin’s hefty price tag — a Diamond Himalaya Birkin sold for over $400,000 in 2017 — has made it a prime target for knockoffs. Recently, Hermès has tested out the scope of their intellectual property rights in the metaverse. Trademark Protection in the Metaverse .