article thumbnail

Cease-and-Desist Letter: How to Use It Effectively or Reply

Patent Trademark Blog

Why send a cease-and-desist letter? On its surface, a cease-and-desist letter seems like a less expensive way to enforce intellectual property rights. Would it make sense to send them a trademark infringement letter. Need to enforce your patent and trademark rights, or reply to a cease-and-desist letter?

article thumbnail

Four Thoughts Before Bringing a Trademark Infringement Lawsuit

Traverse Legal Blog

Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue. A cease and desist letter is typically the most cost-effective option, but in some cases a particularly egregious or blatant instance of trademark infringement can call for initiating a lawsuit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Chipotle and Sweetgreen Play Chicken Over Trademark

IP Watchdog

Chipotle has numerous registered trademarks for variations on the word CHIPOTLE in relation to its restaurant and food, including stylized versions in various fonts. District Court for the Central District of California.

article thumbnail

Concept Of Trademark Bullying: Forceful Enforcement Of Trademark Rights In The Name Of Protection

IP and Legal Filings

A well- known trademark helps the consumers in spotting the difference between similar products by educating them about the product which results in informed choices. The trademark owners enjoy monopoly and exclusive proprietary rights of their trademarks through the law of trademark protection.

article thumbnail

Trademark Enforcement: How to Stop Infringement of Your Brand

Patent Trademark Blog

While registration will ultimately be required, a pending trademark application is sufficient to enable Amazon sellers to begin enrollment. Step 3: Record Your Registered Trademark with US Customs A registered trademark can provide you with so many advantages. Should you send a trademark cease-and-desist letter?

article thumbnail

How to Enforce Intellectual Property Without A Lot of Money

Patent Trademark Blog

Don’t even think about being cheap when it comes to trademark registration. Without a properly registered trademark, you’ll end up with fewer options and greater costs to enforce your limited trademark rights. So how can you enforce a registered trademark inexpensively?

article thumbnail

What is a common law trademark?

Patent Trademark Blog

What can a common law trademark owner do? Even without a registered trademark, a common law trademark owner can still have significant rights. First, an owner of an unregistered mark can still sue others for trademark infringement, but with certain geographical limitations. Common law rights as defense?