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Precedential No. 18: TTAB Orders Cancellation of Two Registrations Under Section 14(3) Due to Registrant's Misrepresentation of Source

The TTABlog

Petitioner Coca-Cola proved that it owns those two marks in India and has sold soft drinks in the United States under the marks, and therefore was entitled to bring a statutory cause of action under Section 14(3). The Coca-Cola Company v. Section 14(3) cases are as rare as a White Sox fan in Boston. 2021 U.S.P.Q.2d

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Ex-Coca-Cola Engineer Gets 14 Years For Stealing Secrets

IP Law 360

An engineer who once worked for the Coca-Cola Co. was sentenced Monday to 14 years behind bars after a Tennessee federal jury last year found her guilty of stealing trade secrets related to bisphenol-A-free coatings for a Chinese company, the U.S. Department of Justice said.

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CAFC reverses Coca-Cola TTAB win in action involving Indian soda marks

LexBlog IP

Coca-Cola Co. , 2022) the United States Court of Appeals for the Federal Circuit (“CAFC”) reversed a Trademark Trial and Appeal Board (“TTAB”) decision cancelling two registrations for marks identical to those used outside of the US by The Coca-Cola Company (“Coca-Cola”).

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CAFC Reverses TTAB's THUMS UP and LIMCA Decision: Coca-Cola Failed to Prove Use or Reputation in the U.S. and So Lacked Statutory Standing

The TTABlog

Concluding that Coca-Cola failed to establish statutory standing based on lost sales or reputational injury, the CAFC reversed the TTAB’s decision [ TTABlogged here ] ordering cancellation of Meenaxi Enterprise's registrations for the marks THUMS UP and LIMCA for soft drinks. Coca-Cola Company , 2022 USPQ2d 602 Fed.

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Brand Identifiers are Key to Managing Competition

azrights

Take Coca Cola as an Example. Coca Cola was driven to create its iconic bottle to fend off copying. Competitor brands were copying the company using names like Koka-Nola, Ma Coca-Co, Toka-Cola, and even Koke. The brand name and codes play an important role in the management of competition.

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Cent NFT Marketplace Halts Sales, Cites Plagiarism

Plagiarism Today

In an interview with Reuters, the CEO and co-founder Cameron Hejazi of Cent explained the decision like this: “There’s a spectrum of activity that is happening that basically shouldn’t be happening – like, legally” Cameron Hejazi, CEO and Co-Founder of Cent. Cent and Loose Change.

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Branding – Uniqueness and Fame

azrights

Coca Cola was able to secure trademark ownership of its iconic bottle shape by firstly having the right legal agreement in place when it commissioned the bottle design. There are two drivers of brand asset strength: uniqueness and fame. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.