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Do I need to use the ® registration symbol with my trademark? (video)

Erik K Pelton

If Apple does not use the ® with their trademark why should you? In this video Erik presents the pros and cons of using your registration symbol with your trademarks, when eligible. The post Do I need to use the ® registration symbol with my trademark?

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Do I Need to Use the Registration Symbol ® with My Trademark?

Erik K Pelton

If Apple does not use the ® with their trademark why should you? Listen to this podcast when Erik presents the pros and cons of using your registration symbol with your trademarks. The post Do I Need to Use the Registration Symbol ® with My Trademark?

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Rome Wasn’t Built in a Day and Neither is Trademark Protection

Erik K Pelton

The following is an edited transcript of my video, Rome Wasn’t Built in a Day and Neither is Trademark Protection. A few years back, I had an incredible opportunity to spend a week in Rome with my family and friends. So where do we begin? With a creative and unique brand name.

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Preventing Trademark Problems is Like Preventing Cavities

Erik K Pelton

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. One is doing the work of taking care of my teeth: brushing, flossing, visiting the dentist regularly. How does that apply to trademarks?

Trademark 147
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7 Keys to Branding Success

Erik K Pelton

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Have I searched it? USE it properly. CLEARANCE search.

Branding 147
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Ten Steps in the Trademark Protection Decathlon

Erik K Pelton

The following is an edited transcript of my video, The Trademark Protection Decathlon. One of the most intriguing events in the Olympics is the decathlon, at least from my perspective. And you could win the decathlon without winning any one of the events, so I find it fascinating endeavor. Use the symbol properly.

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Will You Trademark Me?

LexBlog IP

I get many different types of questions from my clients regarding various trademark matters. Some scenarios involve trademarks that have been in their portfolio for a while and are no longer in use, while other trademarks are brand new and ready for their moment in the spotlight.