Some Trademarks are Better Than Others, Here’s Why
Erik K Pelton
JULY 8, 2023
The following is an edited transcript of my video Why Some Trademarks Receive More Protection Than Others. Not all trademarks are created equal. Some are entitled to more protection than others. A trademark can be anything that indicates the source of a business’s products or services, and can include: words logos slogans colors sounds shapes (product or product packaging) building shapes Let’s focus on word marks and why some get more trademark protection.
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