McDonald's Learns a Trademark Truism: "Use It or Lose It"
McBayer IP Blog
JANUARY 16, 2019
Posted In Trademark A well-known truism of trademark law is that if the owner of a trademark is not making adequate ongoing use of that trademark, the owner of the mark is at risk of jeopardizing the continued right to enforce the trademark to prevent others from using the same or a similar mark in a related line of business.
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