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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. But we rebranded to Erik M.

Branding 147
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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. The post Even Trademark Lawyers Make Branding Mistakes appeared first on Erik M Pelton & Associates, PLLC.

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How to Avoid the Biggest Brand management Mistakes

azrights

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. When that happens, the other party who wants to use the marks will be able to apply to have the trademark registrations cancelled.

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Fatal Mistakes Made By The ‘Bored Ape Yacht Club’ & ‘Crypto Punks’ NFT Projects

Traverse Legal Blog

My name is NFT lawyer Enrico Schaefer. These NFT drops offer valuable learning lessons which every NFT project, brand, and company must consider before launching their NFTs project. In this video, we will also examine the legal strategies each project got right on trademark registration and copyright licensing.

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A Million-pound Mistake?

azrights

Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The company tried in vain to register Clubcard as a trademark. The brand name is a prime way to protect innovations. In Tesco’s case the name was the ONLY protection that could safeguard its differentiation strategy.

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IP Issues That Impact Business Design

azrights

While their individual circumstances vary hugely, the IP mistakes they make are common and easily avoidable. The reason these IP mistakes are widespread is that they occur very early on when new businesses or projects are initiated. I also gave access to the course to my brand protection clients.

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What We Can Learn From The Tesco Case

azrights

If you missed it you can read it on the Azrights blog A million-pound mistake? It’s the same reason why the branding industry gets away with delivering a poor service to clients. Such names are either not ownable, or even if they are, they’re likely to be weak and insufficiently distinctive to be readily enforceable.