how-to-use-the-bold-brand-scoresheet 
Erik K Pelton
DECEMBER 8, 2020
Learn all about the Bold Brand Scoresheet, and how to use it, in this brief video (2:41). For more details and to download your own copy of the scoresheet: see: [link]. The post How to Use the Bold Brand Scoresheet appeared first on Erik M Pelton & Associates, PLLC.
Erik K Pelton
MARCH 2, 2021
The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. The result will be a total score between 0 and 12.
Erik K Pelton
AUGUST 3, 2020
A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. How did you do? . And of course, which I advocate, should be registered trademarks.
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