State Farm’s Nod to Nostalgia Sparks Copyright Clash With Atari
Copyright Lately
MARCH 31, 2024
Video game publisher Atari Interactive has launched a copyright infringement lawsuit against State Farm, claiming that the insurer improperly appropriated artwork from Atari’s 1983 arcade game “Crystal Castles” for an advertising campaign as part of a “cynical plot” to resonate with fickle millennial and Gen Z consumers.
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