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measure-your-brands-strength-using-the-bold-brand-scoresheet

Measure your brand’s strength using The Bold Brand Scoresheet

Erik K Pelton

AUGUST 3, 2020

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

Branding

Branding Brands Branding Registering Trademarks

Measuring brand strength with the Bold Brand Scoresheet

Erik K Pelton

MARCH 2, 2021

The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. I have two suggestions if you find your score is this low.

Branding

Branding Brands Branding Editing

Measure your brand’s strength using The Bold Brand Scoresheet

Measuring brand strength with the Bold Brand Scoresheet

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