Measuring brand strength with the Bold Brand Scoresheet
Erik K Pelton
MARCH 2, 2021
The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. Using the table below, take the assessment and give your brand an honest rating and score in each category.
130 
Let's personalize your content