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Registration is the ultimate ‘level up’ in the game of trademark protection

Erik K Pelton

Registration is the ultimatelevel up’ in the game of trademark protection. The post Registration is the ultimatelevel up’ in the game of trademark protection appeared first on Erik M Pelton & Associates, PLLC.

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“Pink Perfection: The Trademarking Of Barbie’s Signature Hue”

IP and Legal Filings

Introduction With Margot Robbie lighting up our screens in what is arguably the movie of the year, it is the summer of Barbie again; just like it has been, every summer, since her introduction in 1959. Hence, it is no wonder that the battle for ownership of her trademark is also highly sought after.

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The Rogers Test Gets a Remake in Colorado

The IP Law Blog

In the 9th Circuit (as well as the 2nd, 5th, 6 th , and 11th Circuits), the test for determining whether the use of a third-party trademark in an expressive work (i.e., use of a brand within a movie, TV series, video game, etc., The Rogers test was adopted by the 9th Circuit in Mattel, Inc.

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USC IP year in review, TM/ROP

43(B)log

Begin with legislative action: Trademark Modernization Act, Which introduces three of the big themes of the year: (1) trademark use, (2) the harm of infringement, and (3) the role of the First Amendment in limiting the scope of trademark rights. My presentation, galloping across a bunch of developments. Slides here.

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