Erik K Pelton

SEPTEMBER 29, 2020

It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally registering it.

Registration 130

Registration Trademark Social Media Branding 130

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics. How to Ensure Compliance with IP?

Social Media 52

Social Media Intellectual Property Registration Branding 52

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. In this article, we share best practices for social media influencers to protect their brand, reputation, and business through trademark registration and prudent use.

Social Media 52

Social Media Branding Brands Branding 52

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

Registration 147

Registration Trademark Registering Trademarks Branding 147

LexBlog IP

JULY 12, 2023

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Threads names may therefore eventually have a wider reach.

Social Media 52

Social Media Branding Brands Branding 52

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 8 This is the eighth in a series of posts about the benefits of having your trademark registered. Domain Name Protection Trademark registration extends its protective umbrella to your domain name.

Registration 52

Registration Social Media Trademark Registering Trademarks 52

IIPRD

AUGUST 4, 2022

A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on social media is through copyright. Trademarks.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

Erik K Pelton

AUGUST 9, 2021

Trademark protection isn’t free. And most important, the Return on Trademark Investment – R.O.T.I. The returns from investing in trademark registration include. Increased protection online with social media, domain names, and Amazon. But it isn’t terribly expensive. Use of the ®.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks. Zero trademarks. Zero trademark protection in terms of registering and enhancing that protection.

Trademark 162

Trademark Social Media Branding Brands 162

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. The post Trademark Protection for Bands and Musicians appeared first on Erik M Pelton & Associates, PLLC.

Trademark 147

Trademark Music Social Media Branding 147

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Having that registration also allows your brand to use the ®.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo. What is your portfolio of trademarks and should you have one?

Trademark 130

Trademark Social Media Branding Brands 130

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Trademark violation raises significant issues. Cybersquatting is another type of trademark infringement.

Trademark 85

Trademark Social Media Advertising Advertising 85

LexBlog IP

DECEMBER 9, 2021

IPNews® – On December 1st, 2021, Bytedance filed a TIKTOK trademark application for use in relation to cryptocurrency services. While the social media giant might seem to have no relation to digital currencies, this move is not a complete surprise. It seems the brand has been building toward this for some time.

Registration 52

Registration Social Media Trademark Branding 52

The TTABlog

MARCH 17, 2024

The Board granted a petition for cancellation of a registration for the mark VIPER SPORTS for "“batting gloves; baseball batting gloves," finding confusion likely with the common law mark VIPER for batting gloves. See Trademark Rule 2.122(e)(2), 37 C.F.R. The only real issues were priority and the strength of the VIPER mark.

Registration 57

Registration Social Media Trademark Business 57

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

Trademark 147

Trademark Branding Brands Branding 147

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. A registered trademark serves as a deterrent to potential infringers. Minimizing Brand Confusion Brand confusion can erode consumer trust and loyalty.

Branding 40

Branding Brands Branding Registration 40

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 2 This is the second in a series of posts about the benefits of having your trademark registered. One of the most compelling reasons to register a trademark is the exclusive rights it confers upon the owner. What about state registration?

Registration 40

Registration Branding Brands Branding 40

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 3 This is the third in a series of posts about the benefits of having your trademark registered. Trademarks are the beacons that guide consumers toward trusted products and services. Building Consumer Trust A registered trademark is a symbol of trust.

Registration 40

Registration Branding Brands Branding 40

Erik K Pelton

NOVEMBER 24, 2020

Trademark Tips for Blog Owners. Before committing to a name, blog authors should search the internet and the trademark database at USPTO.gov to make sure it is unique in your industry. Use proper trademark symbols. File an application with the USPTO to register a trademark for the name of the blog. Be creative.

Blogging 130

Blogging Trademark Social Media Branding 130

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

Trademark 147

Trademark Social Media Branding Brands 147

IP and Legal Filings

JULY 21, 2022

Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.

Trademark 78

Trademark Social Media Marketing Marketing 78

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” You do not have to be making commercial use of the trademark at the time you file; you can file based on intent to use.

Trademark 130

Trademark Registration Social Media Branding 130

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? But restaurants come to me all the time and say, “Do I really need a trademark registration? Why does a restaurant need a trademark registration?”

Trademark 130

Trademark Registration Social Media Business 130

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. In sum, the costs of skipping the important steps to clear and to register a trademark can be very significant.

Cease and Desist 130

Cease and Desist Trademark Social Media Branding 130

Erik K Pelton

JUNE 2, 2021

The following is an excerpt from my video 5 Trademark Lessons from a Year of Pandemic and Quarantine. I want to share with you five trademark lessons that I have learned from the last year, and how trademarks and brands and businesses have dealt with the pandemic. Trademark filings are up significantly.

Trademark 130

Trademark Social Media Branding Brands 130

IPilogue

DECEMBER 1, 2021

When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. Trademarks. Changes to a company’s name, logo, or slogans often engage trademark rights.

Business 111

Business Trademark Social Media Registration 111

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. It previously used to be a requirement that a trademark was registered with the USPTO. Unless you were working with a certain group of law firms, you had to have a registration in order to be in the Amazon Brand Registry.

Branding 130

Branding Brands Branding Trademark 130

JD Supra Law

MARCH 12, 2024

Many brand owners already take protective steps to protect their brands such as registering brands through trademark and copyright registrations and monitoring fraudulent use of said brands. With the constant rise of counterfeiting, protecting one’s brand is now more important than ever.

Branding 77

Branding Brands Branding Social Media 77

Erik K Pelton

MAY 6, 2021

In the past, you’ve heard me talk about some of the ways to keep a trademark strong over time and some of the things that brand owners must do with their trademarks even after they’re registered. The post How to Monitor for Trademark Infringements appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

SEPTEMBER 20, 2021

In the past, I’ve talked about some of the ways to keep a trademark strong over time, and some of the things that brand owners must do with their trademarks even after they’re registered. And you may have multiple trademarks and you want to search each of them individually.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

SEPTEMBER 2, 2022

I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. For more information about that, search our website for anything about brainstorming tips or the spectrum of trademarks.

Branding 147

Branding Brands Branding Social Media 147

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 1 Imagine you’ve been using your business name, logo, or slogan for several years, building a good base of local customers. You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark.

Branding 40

Branding Brands Branding Registration 40

The TTABlog

JANUARY 8, 2024

The Board granted a petition for cancellation of a registration for the mark CAPTAIN CANNABIS for comic books, on the ground of likelihood of confusion with Petitioner Laverne J. However, "actual trademark use must follow the analogous use within a commercially reasonable period of time." Andrusiek v. Cosmic Crusaders LLC and Lewis J.

Registration 73

Registration Trademark Social Media Designs 73

Erik K Pelton

JULY 1, 2023

Use the proper symbol for your trademark. If you have a registration, use the ® prominently with your brand. Register your brand as usernames on social media platforms , even if you never intend to use your brand at all on any platform. If you don’t, you can use TM or SM.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

AUGUST 18, 2020

One of the most popular questions I get asked among new or prospective clients is about filing at the US Patent and Trademark Office (USPTO) for a word versus a logo. When you protect the words alone by themselves, it’s called a ‘standard character’ trademark application.

Trademark 130

Trademark Social Media Branding Brands 130

JD Supra Law

NOVEMBER 2, 2023

Trademark Trial and Appeal Board (TTAB) decision in Great Concepts, LLC v. in which the Board canceled Great Concepts’ trademark registration based on a fraudulent Section 15 declaration of incontestability. By: Pillsbury - Internet & Social Media Law Blog Chutter, Inc., In doing so, the Federal….

Social Media 63

Social Media Blogging Registration Trademark 63