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Social media ‘influencers’ are often lacking trademark protection

Erik K Pelton

The following is a transcript of my video Influencers Need Trademark Protection Too. On social media these days, much of the content and the news that I see relates to influencers. Influencers come up quite frequently in these worlds. Many are not talking steps to register their trademarks.

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Unreasoned Orders for Personality Rights

IP and Legal Filings

Despite the Supreme Court emphasizing the importance of providing reasons for the judgment, courts often fail to fulfill this requirement. As a result, interim orders in trademark infringement cases have become somewhat standardized. At the first hearing, the defendants were restrained by an ex parte ad interim injunction.

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Thirteen Reasons Why Businesses Fail

azrights

Trademark disputes often arise for those who are unaware of IP, with a consequent need to rebrand. Once you have done the necessary preliminary work, have a marketing plan and execute your campaigns well because lack of sufficient marketing and publicity could lead to business failure. No commitment to learning.

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TMSR Session 3: Private Actors…and their Machines

43(B)log

When things are happening en masse at a business, just as in the TM system, w/o individualized attention and with a different agenda than the law’s, you can see the law’s protective features be minimized. Main players have dubious rights—emojis, smileys—already at the border of what TM should protect. Human desire for TMs?

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influencers aren't advertisers' agents, materiality can be common sense, & more in supplement case

43(B)log

But the FDA doesn’t regulate me, so I am free to tell you that the scientific evidence is growing that NR supplements replenish cellular NAD, which can protect against MANY ailments, including [broad list of serious conditions] and in my own experience, Restless Legs Syndrome (RLS). In re: Elysium Health-ChromaDex Litigation, No.

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IPSC Opening Plenary Session

43(B)log

Thus, nonexpressive uses don’t interfere w/the kind of interest © is designed to protect, which is why they are such strong candidates for fair use. Thus, nonexpressive uses don’t interfere w/the kind of interest © is designed to protect, which is why they are such strong candidates for fair use. But is generative AI really the same?

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WIPIP: Innovation Theory & TM

43(B)log

Norms of distributive justice: Political equality: all else equal, all human beings have an equal claim/obligation to benefits and burdens of social life. Background: Erie marks transition from era of legal formalism to realism; one of the reasons we have the Lanham Act, since Erie invalidated the federal common law of trademarks.