Remove the-trademark-decathlon
article thumbnail

Ten Steps in the Trademark Protection Decathlon

Erik K Pelton

The following is an edited transcript of my video, The Trademark Protection Decathlon. One of the most intriguing events in the Olympics is the decathlon, at least from my perspective. Someone who’s amazing at two or three of these, but really fails at two or three others, doesn’t stand a chance to win the decathlon.

Trademark 147
article thumbnail

The trademark decathlon: 10 events to build a strong and protected brand

Erik K Pelton

This week is the decathlon at the Tokyo summer Olympics. And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand. It is one of my favorite events, because it is test of versatility and overall athleticism in track and field.

Branding 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Trademark Protection Decathlon

Erik K Pelton

With the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name. The post The Trademark Protection Decathlon appeared first on Erik M Pelton & Associates, PLLC.

Trademark 113
article thumbnail

The trademark decathlon: 10 events to build a strong and protected brand

Erik K Pelton

This week is the decathlon at the Tokyo summer Olympics. And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand. It is one of my favorite events, because it is test of versatility and overall athleticism in track and field.

Branding 130