Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Choose a creative name.

Branding 147

Branding Brands Branding Social Media 147

Likelihood of Confusion

MARCH 29, 2023

Private-label branding is a huge topic, and a very interesting one. I wrote a huge post about it here, focusing on Hellman’s (or, for you westerners, Best Foods) mayonnaise lookalikes. The post Scalping consumers appeared first on LIKELIHOOD OF CONFUSION™.

Branding 98

Branding Brands Branding False Advertising 98

Erik K Pelton

JANUARY 11, 2024

In addition, I have taught many webinars and other courses on a variety of trademark topics. Searching to clear trademark brand names both with the USPTO and elsewhere is incredibly challenging to do and to teach. I want to share three things that I’ve learned teaching about trademarks. Every case is unique.

Trademark 130

Trademark Editing Branding Brands 130

Erik K Pelton

APRIL 24, 2023

Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting. T-Mobile does a great job with their magenta color and branding.

Trademark 130

Trademark Registering Trademarks Branding Brands 130

JD Supra Law

NOVEMBER 21, 2023

The Masters Conference is the largest advertising, marketing and promotion law conference in the nation, bringing together major brands, storied advertising agencies, and prominent regulators to discuss cutting-edge topics impacting. By: Faegre Drinker Biddle & Reath LLP

Advertising 70

Advertising Advertising Marketing Marketing 70

Erik K Pelton

MAY 2, 2022

Some of them are campaigning for equity and justice and many, many other topics as well. You see, nonprofits have brands just like any other organization or business. So their brands are very, very important and they are eligible for trademark protection just like any other brand.

Trademark 147

Trademark Branding Brands Branding 147

JD Supra Law

MAY 31, 2022

Once a month, we cover an interesting topic in 60 seconds. This month, Partner David Caplan and Associate Daniel Gaitan share their thoughts on brand protection in the metaverse. By: Kilpatrick Townsend & Stockton LLP

Branding 98

Branding Brands Branding 98

JD Supra Law

APRIL 20, 2022

Once a month, we cover an interesting topic in 60 seconds. This month, Partner David Caplan and Associate Daniel Gaitan share their thoughts on brand issues and cryptocurrencies in the metaverse. By: Kilpatrick Townsend & Stockton LLP

Branding 98

Branding Brands Branding 98

Erik K Pelton

FEBRUARY 16, 2022

We have highlighted our best and most popular work on six key trademark topics to explore as you build and protect your brand. We have curated this content from hundreds of videos, podcasts, blog posts, visuals, books, and more–created over more than a decade. Learn more in this podcast and explore at [link]. Trademarkive?

Trademark 113

Trademark Blogging Branding Brands 113

JD Supra Law

FEBRUARY 17, 2022

Trademark filings in the metaverse and non-fungible tokens (NFTs) space are a hot topic these days in the media and IP Bar, and many brand owners are asking themselves whether it’s time to join in or risk being left behind.

Non-Fungible Tokens 112

Non-Fungible Tokens Branding Brands Branding 112

Erik K Pelton

AUGUST 1, 2023

In addition to teaching and supervising the trademark clinic course at Howard University School of Law, I have taught many webinars and other courses on a variety of trademark topics, and I want to share three things that I’ve learned while teaching about trademarks: Every case is unique. Searching is incredibly difficult.

Trademark 130

Trademark Editing Branding Brands 130

Erik K Pelton

SEPTEMBER 9, 2022

When I launched the firm in December of 1999, the first applications I filed were on paper, and this provides me the opportunity now to look both forward and backward on this topic. Frame it, show off to your customers and employees how much effort, thought and time you’ve put into protecting your brand.

Registration 147

Registration Trademark Copying Editing 147

Likelihood of Confusion

AUGUST 25, 2023

From last week’s INTA Trademark Topics email discussion list. The post Best of 2010: Trademarks, copyright, brand equity, and rent-seeking: Soapbox 2010 appeared first on LIKELIHOOD OF CONFUSION™. First posted on January 17, 2010. One name has been changed to protect the innocent, and the links, by way of.

Branding 52

Branding Brands Branding Trademark 52

IP Watchdog

JUNE 30, 2022

The ongoing “MetaBirkin” lawsuit is unusual, however, in that it involves a designer brand and two of the latest, trending topics – non-fungible tokens (NFTs) and the metaverse. There are not many trademark cases that are of equal interest to high fashion, the art world and cutting-edge tech.

Non-Fungible Tokens 98

Non-Fungible Tokens Trademark Litigation Designs 98

Intellectual Property Law Blog

JUNE 9, 2021

The harm caused to brands by counterfeiting goes far beyond loss of sales or profits. Fake goods jeopardize public health and safety when a brand’s trademark is applied to a sub-standard and potentially harmful product. This is especially hazardous for counterfeit medical items, mechanical parts, and food products, to name a few.

Branding 147

Branding Brands Branding Cease and Desist 147

Erik K Pelton

MAY 30, 2022

Because it’s related to social media, I only learned about it because of my children and my family, but a lot of posts about red flags use the red flag icon or emoji, and then warning signs about a particular topic. A topic we talk about a lot is the scammers and not being aware of them. Final red flag.

Trademark 147

Trademark Social Media Branding Brands 147

JD Supra Law

MARCH 24, 2023

Each webinar provides practical tips and strategies for global brand protection in Canada, with a concise 30-45 minute overview of the topic, followed by an open Q&A. This spring, join our Smart & Biggar trademark experts and gain new insights at our popular Canadian Trademarks webinar series. By: Smart & Biggar

Social Media 52

Social Media Trademark Branding Brands 52

JD Supra Law

MARCH 23, 2023

Each webinar provides practical tips and strategies for global brand protection in Canada, with a concise 30-45 minute overview of the topic, followed by an open Q&A. This spring, join our Smart & Biggar trademark experts and gain new insights at our popular Canadian Trademarks webinar series. By: Smart & Biggar

Trademark 52

Trademark Branding Brands Branding 52

JD Supra Law

MARCH 22, 2023

Each webinar provides practical tips and strategies for global brand protection in Canada, with a concise 30-45 minute overview of the topic, followed by an open Q&A. This spring, join our Smart & Biggar trademark experts and gain new insights at our popular Canadian Trademarks webinar series. By: Smart & Biggar

Branding 52

Branding Brands Branding Trademark 52

The IPKat

DECEMBER 17, 2023

Thinking Clearly about Trade Mark Clutter This Kat is looking forward to a big year for IP in 2024 UCL’s Institute of Brand & Innovation Law Annual Brand Seminar will take place on Wednesday 7 February 2024, 6:00pm - 7:30pm on the topic "Thinking Clearly about Trade Mark Clutter". Details and registration here.

Intellectual Property Law 70

Intellectual Property Law Branding Brands Branding 70

The IPKat

NOVEMBER 9, 2021

The event was, as ever, chaired by PermaKat Prof Dr Eleonora Rosati together with Giulia Gasparin, and the calibre and range of the speakers was bound to result in lively discussion; with panellists from marketplaces such as Amazon, Zalando and Etsy engaging in discussion with brand and consumer voices as well as private practice lawyers.

Reporting 128

Reporting Law Due Diligence Branding 128

JD Supra Law

JANUARY 26, 2023

In this combined winter issue, we cover top issues affecting brands in fashion, retail and advertising. On the hot topic of ESG (environmental, social, and governance) issues, our lead article covers greenwashing and sustainability claims.

Editing 62

Editing Advertising Advertising Branding 62

Velocity of Content

APRIL 6, 2022

CCC is proud to be recognized for our Velocity of Content blog and podcast in the “Branded Blog” and Branded Podcast” categories as part of PR Daily’s Content Marketing Awards. PR Daily’s Content Marketing Awards celebrates the best work from organizations, agencies and independent consultants.

Marketing 90

Marketing Marketing Blogging Branding 90

The IPKat

JULY 30, 2023

Over to Theodora: Second-hand fashion and trademark rights’ exhaustion under EU law, a guide for brand owners to “wear” this new trend by Theodora Goula Every day, more and more consumers are joining the second-hand fashion movement. Let’s start exploring the above issues from an EU perspective, aiming to give some guidance to brand owners.

Branding 97

Branding Brands Branding Advertising 97

IIPRD

APRIL 2, 2024

The implementation of TRIPS-Plus provisions can also readily facilitate the emergence of monopoly power for brand-name pharmaceutical companies. [v] The topic of data exclusivity is controversial; some current agreements include it, while others—such as India’s position—prioritize access to reasonably priced medications.

Intellectual Property 105

Intellectual Property Branding Brands Branding 105

Erik K Pelton

JUNE 6, 2023

In fact, that’s the very example I want to share with you for the title of my book, Building a Bold Brand , which is also used for a website that has articles and videos on it, and information about the book. You can find it at buildingaboldbrand.com.

Editing 130

Editing Intellectual Property Trademark Copyright 130

LexBlog IP

FEBRUARY 20, 2024

As a firm of trademark and alcohol attorneys, it’s always a thrill when those two topics collide, especially on a major stage. The story begins with Diageo, the company that owns Bulleit Frontier Whiskey, a brand of whiskey that might be familiar to our whiskey-drinking readers. In 2017, Diageo sued W.J.

Branding 52

Branding Brands Branding Trademark 52

Erik K Pelton

FEBRUARY 2, 2021

Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent to use the trademark. Why is registering a trademark important, whether it’s before a brand launches or years after? It’s much more effective and useful if you do it proactively.

Trademark 130

Trademark Registration Social Media Branding 130

Corsearch

OCTOBER 6, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. While many seasoned marketing and branding agency professionals are very sensitive to potential legal issues, none of us can be all things to all people.

Branding 59

Branding Brands Branding Marketing 59

Technology & Marketing Law Blog

AUGUST 11, 2022

Chapter 7: Special Topics in Competitor Lawsuits. Chapter 12: Brand Protection and Usage. I have more to say on that topic imminently). We reworked the privacy chapter, mostly to pare it down because the topic has mushroomed to the point where it’s not possible to summarize all of the details.

Editing 118

Editing Advertising Advertising Marketing 118

JD Supra Law

NOVEMBER 7, 2022

Kilpatrick Townsend’s Babak Kusha recently spoke at the Federal Bar Association’s IP Law Fall Conference 2022 on the topic of “Design Patents for Patent Professionals.” Please see full article below for more information.

Design Patent 52

Design Patent Designs Design Patent 52

Corsearch

SEPTEMBER 18, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique brand and product names and taglines with ease. We’ve created a seamless experience that allows our customers to focus on what really matters – their brand’s core value offering.

Branding 59

Branding Brands Branding Trademark 59

Corsearch

FEBRUARY 9, 2023

About Mike Sweeney As an experienced attorney, Mike counsels brands on all aspects of brand and content protection in the digital space, with a particular focus on leveraging data-driven technology to combat counterfeiting. Targeted topics include IP infringement on fast-growing e-commerce platforms.

Branding 52

Branding Brands Branding Intellectual Property 52

Intellectual Property Law Blog

MARCH 25, 2021

The IP owners that may capitalize on this NFT boom can include: brands that have famous trademarks, logos, and other brand identifiers; game companies that have unique characters or game art. Learn more on this topic by reading our full article here. where and how the NFTs are distributed.

Art 100

Art Licensing IP Branding 100

azrights

JUNE 19, 2023

It’s the same reason why the branding industry gets away with delivering a poor service to clients. Unless people understand brand IP principles, they don’t realise what a weak name looks like, or that it could cause their business to be less successful or to even fail. It impacts business design and branding.

Branding 52

Branding Brands Branding Business 52

Likelihood of Confusion

NOVEMBER 15, 2021

Resurrection is a popular topic in branding and trademarks. There’s Tylenol, of course, which returned from a near-death experience; and Pepsi, which promised to provide one. Now William Lozito at. The post Resurrection appeared first on LIKELIHOOD OF CONFUSION™.

Branding 52

Branding Brands Branding Trademark 52

Likelihood of Confusion

AUGUST 26, 2021

From last week’s INTA Trademark Topics email discussion list. The post Trademarks, copyright, brand equity, and rent-seeking: Soapbox 2010 appeared first on LIKELIHOOD OF CONFUSION™. One name has been changed to protect the innocent, and the links, by way of annotation, have been added, as have.

Branding 60

Branding Brands Branding Trademark 60