topics corporate-branding 
SpicyIP
JUNE 17, 2022
As reported , Revlon, the iconic cosmetics brand, has filed for bankruptcy. The New-York based cosmetics company reportedly struggled due to competition from other established brands as well as a host of small companies that use social media. Trademarks of corporate debtors are often valuable assets. Image from here.
IPilogue
DECEMBER 1, 2021
As part of the course requirements, students were asked to write a blog on a topic of their choice. When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. Trademarks. Conclusion.
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LexBlog IP
MAY 15, 2023
The INTA meeting is the world’s largest gathering of trademark practitioners, corporate counsel, and brand owners. Digital brand protection solutions and tools continue to grow in popularity. Over 7,000 attendees plan to attend.
43(B)log
JUNE 21, 2023
5, 2023) Hicks alleged that defendant, a California agricultural corporation, misrepresented the environmental impact of its farming practices through its advertising and “Inaugural Report on Environmental, Social and Governance Actions.” As such, the ESG Report promotes Defendant’s products and its brand more generally.”
The IP Law Blog
JUNE 17, 2021
I wrote about a similar topic prior to Allegiant Air becoming the official sponsor of the Las Vegas stadium that the Raiders now call home. Corporations often enter into deals to name stadiums or arenas where they are headquartered, but that isn’t always the case. I’m experiencing déjà vu.
The IPKat
JANUARY 22, 2023
Calls and opportunities Marketing, Website and Social Media Officer: part-time development opportunity The Intellectual Property Awareness Network (IPAN) is looking to recruit a UK-based Marketing, Website and Social Media Officer, responsible for developing the IPAN brand and reputational capital in line with its corporate objectives (see [link] ).
The IPKat
FEBRUARY 19, 2023
Conferences, Seminars and other Events UCL – Question to Trade Mark Judges The UCL Institute of Brand and Innovation La (IBIL) and MARQUES , the European Association of Trade Mark Owners, will host the event “ Question to the Trade Mark Judges ” on the 7th March 2023. More details here. Special Issue information and submission portal here.
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