Sounds, Colors, Scents, and Other Nontraditional Trademarks
Erik K Pelton
MAY 9, 2022
The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. That’s a registered trademark.
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