“What’s in a name?”: Trademark Considerations for Rebranding a Business
IPilogue
DECEMBER 1, 2021
As part of the course requirements, students were asked to write a blog on a topic of their choice. When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. Trademarks. Conclusion.
Let's personalize your content