What Are the DuPont Factors in a Trademark Confusion Analysis?
Erik K Pelton
AUGUST 31, 2023
A topic that comes up all the time in our line of work is the DuPont factors, and the analysis of them. The factors are: The similarity or dissimilarity of the marks, in appearance, sound, connotation, and commercial impression. The fame, if any, of the prior mark. The variety of goods on which the mark is used or not used.
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