Sounds, Colors, Scents, and Other Nontraditional Trademarks
Erik K Pelton
MAY 9, 2022
And it’s one of my favorite topics to talk about because there’s so many exciting and interesting examples of different non-traditional trademarks. Many NFL football teams have registrations for their uniform color schemes, but uniforms that are not sports-related can also be protected. Mascots can be registered.
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