Erik K Pelton

JUNE 14, 2021

The following is an edited transcript of my video, Why Suggestive Trademarks and Brand Names Are My Favorite. I get asked all the time about what type of brand names I prefer. The answer for me is easy: for commercial, marketing, and legal purposes, I strongly suggest that clients choose suggestive brand names.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147

Branding Brands Branding Copyright Notice 147

Plagiarism Today

FEBRUARY 7, 2022

Dubbed “ The Fyre Festival of NFT Startups “, the company had an ambitious plan to sell NFTs of every song ever made. A week before that, French luxury brand Hermes began legal proceedings against an NFT artist who used their names and bags. One thing is becoming apparent, a legal reckoning is coming for NFTs.

Cease and Desist 260

Cease and Desist Copyright Trademark Copyright Law 260

IP Tech Blog

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 101

Branding Brands Branding Social Media 101

The IPKat

MARCH 4, 2024

Here’s what Spyridon writes: Jacquemus x Nike Swoosh Bag: ‘Just Copy It’ or re-appropriation of Nike’s own trade mark? Both Nike and Jacquemus are brands retaining a remarkable legacy in the realm of fashion … and IP too.

Copying 104

Copying Branding Brands Branding 104

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 245

IP Intellectual Property Reporting Branding 245

Erik K Pelton

OCTOBER 8, 2021

And a lot of brand owners don’t realize that it’s not very difficult and not very expensive to register and protect their trademark with US Customs and Border Protection. And this database is much smaller than the US Patent and Trademark Office database because many brand owners do not know to take advantage of it.

Trademark 147

Trademark Registration Branding Brands 147

LexBlog IP

FEBRUARY 16, 2024

Seyfarth Synopsis : Collaborations with athletes, actors, and singers have always been a great way for companies to grow their brand recognition and create profitable products. With the Super Bowl (and, of course, its famed commercials) last weekend, we saw new collaborations between celebrities and brands. Who owns the copyright?

Social Media 52

Social Media Intellectual Property Contracts Branding 52

Erik K Pelton

NOVEMBER 8, 2021

Of course, more and more is being replaced with computer displays—not just your speed and not just how many miles you’ve gone, but how much gas there is, what the oil temperature or pressure is. That can really weaken or diminish your brand. The following is an edited transcript of my video, The Trademark Instrument Panel.

Trademark 147

Trademark Branding Brands Branding 147

TorrentFreak

FEBRUARY 29, 2024

Keen to attract eyeballs wherever they might be, many of the world’s biggest brands exchanged cold hard cash for an appearance on prominent pirate portals. has performed well, on Wednesday it announced Project Brand Integrity 2.0. Project Brand Integrity 1.0 Half a Decade Later, TAG Upgrades While TAG says that v1.0

Advertising 94

Advertising Advertising Branding Brands 94

Erik K Pelton

APRIL 4, 2022

The first and foremost mistake made by many trademark applicants is not properly searching before filing. The longer you wait, the more exposure you have as a brand owner or as someone launching a new brand. The following is an edited transcript of my video The 5 Most Common Trademark Application Mistakes and How to Fix Them.

Trademark 147

Trademark Branding Brands Branding 147

Plagiarism Today

AUGUST 24, 2022

Earlier this month, Pagan author Mat Auryn took to Twitter to highlight what he said was a very clear case of verbatim plagiarism of his work. Back in 2009, Amazon launched a Kindle service for blogs that made it easy for anyone to sell any blog’s content. . I will be notifying Llewellyn’s legal department.

Plagiarism 284

Plagiarism Publishing Copying Copyright 284

TorrentFreak

MAY 13, 2023

What is Stream-Ripping and How Does it Work? Denmark was the first country in the world to declare stream-ripping illegal and currently blocks sites with flvto, ytmp3, yt1s y2mate, and savefrom branding, among others. Similar brands appear in legal documents relating to a High Court ruling in the UK. Y2mate is much, much bigger.

Music 132

Music Branding Brands Branding 132

Intellectual Property Law Blog

JUNE 9, 2021

The harm caused to brands by counterfeiting goes far beyond loss of sales or profits. Fake goods jeopardize public health and safety when a brand’s trademark is applied to a sub-standard and potentially harmful product. What is more, the reputational damage inflicted by low-quality products can be devastating.

Branding 147

Branding Brands Branding Cease and Desist 147

Erik K Pelton

DECEMBER 6, 2021

There were at least 10 creative, wonderful brand names. Of course, I made the family stop and let me take pictures of them. Of course, I made the family stop and let me take pictures of them. The word is not immediately descriptive of what they sell and it’s bold and I thought it was a great name.

Trademark 147

Trademark Branding Brands Branding 147

azrights

JUNE 19, 2023

Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The brand name is a prime way to protect innovations. So, consumers had to be educated to understand what they were. What a wasted opportunity to uniquely stand out and differentiate the Tesco business.

Branding 52

Branding Brands Branding IP 52

Traverse Legal Blog

MARCH 8, 2022

These NFT drops offer valuable learning lessons which every NFT project, brand, and company must consider before launching their NFTs project. These two projects offer a roadmap for any company, brand, or agency looking to launch an NFT project. What Is A Trademark & How Does It Impact NFT Drops?

Non-Fungible Tokens 131

Non-Fungible Tokens Artwork Licensing Branding 131

43(B)log

MARCH 29, 2024

25, 2024) Gerber Good Start Gentle formula isn’t like most other infant formulas, which are made with “intact” cow’s milk protein. GSG uses cow’s milk protein that has been partially broken down (“100% Whey-Protein Partially Hydrolyzed”). Plaintiffs alleged two misrepresentations (1) GSG “reduces the risk of infants developing allergies.” (2)

False Advertising 104

False Advertising Advertising Advertising Reporting 104

The IPKat

JANUARY 7, 2024

Game of triangles: A Prada Triangle bag, with the Triangle pattern, and Prada's triangular logo When you think of Prada (at least from a trade mark perspective), what Prada itself refers to as its “iconic Triangle” cannot but come to mind. Let's see in greater detail what happened and what all this means more broadly.

Branding 89

Branding Brands Branding Registration 89

Plagiarism Today

AUGUST 18, 2021

Yesterday, Epic Games, the company behind the wildly-popular game Fortnite , announced the launch of a new game mode for its crown jewel: Imposters. However, almost immediately after the new mode was announced, gamers began to draw similarities and comparisons to another extremely popular video game , Among Us. A Long History of Copying.

Plagiarism 245

Plagiarism Copying Artwork Copyright Infringement 245

43(B)log

MARCH 31, 2023

27, 2023) Eshelby sued L’Oréal over its use of “Paris” (including as part of the brand name “L’Oréal Paris”) and French-language text in ads and on the front of packages when the products aren’t made in France. L’Oréal USA, Inc., 2023 WL 2647958, 22 Civ. 1396 (AT) (S.D.N.Y.

Branding 104

Branding Brands Branding False Advertising 104

Fish & Richardson Trademark & Copyright Thoughts

JULY 11, 2022

The Pharma Letter asked Fish Principal Kelly Del Dotto for an overview of changes made under the recent Orange Book Transparency Act, as well as insight into potential exclusivity changes under consideration by the U.S. What is the Orange Book and its significance within the Hatch- Waxman framework? PDF copy available.

Patent Law 90

Patent Law Patent Branding Brands 90

The IP Law Blog

JANUARY 18, 2024

Companies rely on intellectual property (“IP”) rights to protect their valuable information, creations, and branding. Patent and Trademark Office (“USPTO”) states, ” a trademark protects brand names and logos used on goods and services. First, it is important to understand what a trade secret is. As the U.S. Copyright Office.

Confidentiality 113

Confidentiality Invention Business Artistic Work 113

The IPKat

SEPTEMBER 24, 2023

Here's what Antonios and Spyridon write: Burberry ‘Knight Blue’ and Gucci ‘Rosso Ancora’: New signature colours and also trade marks in the making? Gucci Ancora's Roblox event Colour is known to be one of the most predominant visual elements in products and consequently in their brand identity.

Branding 78

Branding Brands Branding Designs 78

Corsearch

OCTOBER 6, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. While many seasoned marketing and branding agency professionals are very sensitive to potential legal issues, none of us can be all things to all people.

Branding 59

Branding Brands Branding Marketing 59

LexBlog IP

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 52

Branding Brands Branding Social Media 52

Traverse Legal Blog

APRIL 6, 2022

This is a story of an NFT project which got off to a great start but was built on a weak foundation by the game and NFT company Animoca Brands , which brands itself as “Driving digital property rights via NFTs and gaming to build the open metaverse.” The brand licensing deal apparently had a ‘term’ that expired.

Licensing 98

Licensing Trademark Contracts Branding 98

Dragons' Den

FEBRUARY 9, 2024

What's your unique selling point? What is its appeal to the market? Touker Suleyman felt that her idea of an app was not the best way to promote the brand and was soon out. This episode of Dragons’ Den had a distinct health and hair care flavour, aimed at keeping us healthy in mind and body. Is the product unique?

Blogging 52

Blogging IP Designs Design 52

IPilogue

JANUARY 4, 2023

These demands are far beyond what is mandated by international trade rules. 11 gives power to Customs officials to block generic drugs from leaving India for developing countries if a pharmaceutical corporation was to claim that their patent infringement by India-made generic drugs. UK-India Free Trade Agreement.

Intellectual Property 120

Intellectual Property Branding Brands Branding 120

The IP Law Blog

MAY 27, 2021

But what is a hard seltzer? However, Modelo Grupo (“Modelo”) and Constellation Brands (“Constellation”) would say there is a lot riding on the answer. However, Modelo Grupo (“Modelo”) and Constellation Brands (“Constellation”) would say there is a lot riding on the answer. Is it a form of beer or something else?

Licensing 103

Licensing Branding Brands Branding 103

Technology & Marketing Law Blog

OCTOBER 5, 2023

The court says that the merchant made a descriptive “fair use” of the “emoji” term, but the court didn’t actually say that “emoji” qualifies as a descriptive trademark, instead of an arbitrary mark, for stickers. This is a SAD Scheme case from one of my least-favorite rightsowners, Emojico. (I

Trademark 119

Trademark Fair Use Trademark Law Branding 119

IP and Legal Filings

JUNE 14, 2023

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A company’s brand on the other hand only exists intangibly, in the minds of the public. This resulted in the creation of brand names and, eventually, trademark protection for brands.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

azrights

OCTOBER 27, 2023

Last week’s newsletter How to avoid the biggest brand management mistakes , highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us. The cancellation of Lacoste’s trademark paved the way for Crocodile to register its own crocodile logo in New Zealand.

Trademark 52

Trademark Branding Brands Branding 52

Dragons' Den

JANUARY 18, 2024

What are ear seeds? After the profit margins in Giselle's pitch knocked Sara Davies’ socks off, the Dragons all made offers, making her the first entrepreneur in Den history to receive six offers. Episode 3 got off to a kicking start with entrepreneur and ex-football player Gary Neville joining the Den, the first ever Guest Dragon.

Blogging 141

Blogging IP Licensing Business 141

Traverse Legal Blog

APRIL 19, 2022

What happens when someone registers your trademark or personal name on these web3 extensions? If you are a brand or trademark attorney, you may already know about cybersquatting. There are new domain extensions in Web3, including.crypto,eth, and.nft. There are two videos in this web3 domain squatting educational series. That was 1998.

Branding 140

Branding Brands Branding Trademark 140

IPilogue

MARCH 14, 2022

For those of you like me who have survived this long asking the question “what is an NFT?” The mega shoe brand alleges that these sales will confuse customers. What makes this marketplace different from the others is its business of selling NFTs linked to physical goods. Photo by Hermes Rivera ( Unsplash ).

Non-Fungible Tokens 122

Non-Fungible Tokens Ownership Intellectual Property Intellectual Property Law 122

The IPKat

NOVEMBER 9, 2021

The event was, as ever, chaired by PermaKat Prof Dr Eleonora Rosati together with Giulia Gasparin, and the calibre and range of the speakers was bound to result in lively discussion; with panellists from marketplaces such as Amazon, Zalando and Etsy engaging in discussion with brand and consumer voices as well as private practice lawyers.

Reporting 128

Reporting Law Due Diligence Branding 128