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What Is a Brand Style Guide

Erik K Pelton

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The slogans, the other product names and trademarks that we own.

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What is a Brand Style Guide?

Erik K Pelton

In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more. The post What is a Brand Style Guide?

Branding 100
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How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147
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5 Free Ways to Strengthen Any Brand

Erik K Pelton

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

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Interesting Patents | April 26, 2022

LexBlog IP

We also recommend that you check out our Intellectual Property Resources page for guides, videos, and insight on patents and inventorship. IBM: Brand personality inference and recommendation system. Spotify: Determining musical style using a variational autoencoder. We also provide Tips on Choosing a Patent Lawyer. 11,312,415.

Patent 52
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Dragons' Den IP Blog - Series 21 Episode 6

Dragons' Den

She explained how she has tried many styles on her Afro hair over the years, and struggled with hair loss, which inspired her to create her hair care product range. What's your unique selling point? What is its appeal to the market? Emma is a fashion designer and founder of denim company, Good American. Is the product unique?

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Getting paid to play? Copyright, contract, and the rewards for UGC

Kluwer Copyright Blog

Through standard form UGC policies, the industry has created an almost Creative Commons-style system of user enablement. Image by Egnez via Pixabay. Users are increasingly prolonging the lifespan and value of a video game past its initial release date through user-generated content (UGC).

Contracts 117