Thank you @RepMariaSalazar and @RepDean for the No Artificial Intelligence Fake Replicas And Unauthorized Duplications (No AI FRAUD) Act! Their bill establishes an individual right to protect everyone's likeness and voice against AI fakes. https://t.co/9NhzL2dEuX

— Artist Rights Watch (@ArtistRights) January 12, 2024

Press Release

SUPPORT THE No AI FRAUD ACT

AI-Generated Fakes Threaten All Americans

New personalized generative artificial intelligence (AI) cloning models and services have enabled human impersonation and allow users to make unauthorized fakes using the images and voices of others. The abuse of this quickly advancing technology has affected everyone from musical artists to high school students whose personal rights have been violated.

AI-generated fakes and forgeries are everywhere. While AI holds incredible promise, Americans deserve common sense rules to ensure that a person’s voice and likeness cannot be exploited without their permission.

The Threat Is Here

Protection from AI fakes is needed now. We have already seen the kinds of harm these cloning models can inflict, and the problem won’t resolve itself.

From an AI-generated Drake/The Weeknd duet, to Johnny Cash singing “Barbie Girl,” to “new” songs by Bad Bunny that he never recorded to a false dental plan endorsement featuring Tom Hanks, unscrupulous businesses and individuals are hijacking professionals’ voices and images, undermining the legitimate works and aspirations of essential contributors to American culture and commerce.

But AI fakes aren’t limited to famous icons. Last year, nonconsensual, intimate AI fakes of high school girls shook a New Jersey town. Such lewd and abusive AI fakes can be generated and disseminated with ease. And without prompt action, confusion will continue to grow about what is real, undermining public trust and risking harm to reputations, integrity, and human wellbeing.   

Inconsistent State Laws Aren’t Enough

The existing patchwork of state laws needs bolstering with a federal solution that provides baseline protections, offering meaningful recourse nationwide.

The No AI FRAUD Act Provides Needed Protection

The No AI Fake Replicas and Unauthorized Duplications (No AI FRAUD) Act of 2024 builds on effective elements of state and federal law to:

• Reaffirm that everyone’s likeness and voice is protected, giving individuals the right to control the use of their identifying characteristics.
• Empower individuals to enforce this right against those who facilitate, create, and spread AI frauds without their permission.
• Balance the rights against the 1^st Amendment to safeguard speech and innovation.

The No AI FRAUD Act is an important and necessary step to protect our valuable and unique personal identities.