Erik K Pelton

JULY 3, 2023

The following is an edited transcript of my video The Power of Brand Jingles. A jingle is like a slogan in that it conveys more information about the brand, but it has the added layer of sound—whether it’s a rhyme, a rhythm, or an actual musical accompaniment.

Branding 130

Branding Brands Branding Music 130

Erik K Pelton

JUNE 27, 2023

The following is an edited transcript of my video Trademark Registration Provides Double Protection. Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen.

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Registration Branding Brands Branding 130

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Choose a creative name.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

AUGUST 12, 2022

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names. I am always looking for ways to help take trademark and branding concepts and boil them down to a visual or a quote, or some way to help convey something that’s complex in a bit more digestible manner.

Branding 147

Branding Brands Branding Editing 147

Erik K Pelton

NOVEMBER 4, 2022

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. Think about ones that might help resonate a message about your business and about your brand, and what you’re trying to convey to the consumer. You can see why I love suggestive brand names most of all here.

Branding 189

Branding Brands Branding Business 189

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

Branding 147

Branding Brands Branding Copyright Notice 147

Erik K Pelton

MARCH 2, 2021

The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. Using the table below, take the assessment and give your brand an honest rating and score in each category.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. A boat also needs a sturdy, solid hull.

Branding 147

Branding Brands Branding Registration 147

Erik K Pelton

DECEMBER 31, 2021

The biggest individual brand story of the year was Facebook’s announcement of its new META brand. Major brands across industries – including Marvel, KISS, UFC, Nike, and many more – filed for trademarks to cover new products and services in the metaverse. Mega META announcement. NFT trademarks. What will 2022 have in store?

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Editing Non-Fungible Tokens Trademark All Rights Reserved 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147

Branding Brands Branding Social Media 147

Kashishipr

AUGUST 25, 2021

Several times, we see that luxury brands come up with limited edition products, whether it is cars, watches, cosmetics, chocolates, electronics, etc., Protection for Limited Edition Products under Trademark Law. This issue was very recently seen in the case of the limited-edition Ferrari 250 GTO.

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Editing Law IP Designs 105

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Buyers of the hard copy can also get a free PDF file by emailing me a copy of their receipt showing which edition they bought. Chapter 12: Brand Protection and Usage. Price: $12.

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Editing Advertising Advertising Marketing 118

Erik K Pelton

MARCH 22, 2021

The following is an edited transcript of my video, Invest in Your Brand Protection and Watch it Grow. I’m going to spare you the disclaimers here, but I want to talk about how investing in brand protection can be just like a successful investment in the stock market or a savings account over time.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

NOVEMBER 1, 2021

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand. I’ve talked about that a lot. The database works 24/7, 365.

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Registration Branding Brands Branding 147

Erik K Pelton

JUNE 14, 2021

The following is an edited transcript of my video, Why Suggestive Trademarks and Brand Names Are My Favorite. I get asked all the time about what type of brand names I prefer. The answer for me is easy: for commercial, marketing, and legal purposes, I strongly suggest that clients choose suggestive brand names.

Branding 130

Branding Brands Branding Trademark 130

Velocity of Content

JANUARY 4, 2023

Subscribe to Open (S2O) is in the process of branding itself as “equitable OA.” The post Some Observations from Charleston: Open Access Edition appeared first on Copyright Clearance Center. With these impressions still fresh in my mind, I thought I’d share some of my key takeaways. Subscribe to Open Meets Tragedy of the Commons.

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Editing Publishing Designs Design 98

Erik K Pelton

MARCH 25, 2024

The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. I found five takeaways for brand owners. This is part of what makes Taylor Swift’s brand and music so great. To have a strong brand, you must build it on a creative name and a creative foundation in common.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

OCTOBER 23, 2023

The following is an edited transcript of our video Should You Register Your Logo in Black & White or Color? For instance, if color is extremely important to your brand, we recommend filing your logo in color. However, there are times that registering in color provides better benefits.

Branding 130

Branding Brands Branding Editing 130

Corsearch

NOVEMBER 15, 2022

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

Erik K Pelton

SEPTEMBER 14, 2023

The following is an edited transcript of my video Practicing What We Preach. It’s important to file a trademark application as soon as you come up with a brand name and plan to launch a product or service. Here at Erik M. Pelton & Associates, we really believe in practicing what we preach.

Branding 130

Branding Brands Branding Registration 130

Intepat

DECEMBER 2, 2022

Free logo maker online: A logo is an essential component of a company’s brand identity. As a result, one must ensure that their brand logo defines their business and is created with your company’s vision and motto in mind. iii) You can edit the logo to make any required changes. i) First, add your business name.

Branding 52

Branding Brands Branding Designs 52

Erik K Pelton

DECEMBER 19, 2022

The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. I love restaurants for many reasons.

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Registration Trademark Social Media Branding 299

JD Supra Law

MARCH 1, 2024

Welcome to the second edition of The Leisure Law Insider! Expect content on hotels, franchising, labor and employment, licensing, branding, and more, with our insights and analysis on why this news matters to you. By: Akerman LLP

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Law Editing Branding Brands 71

Erik K Pelton

OCTOBER 16, 2023

The following is an edited transcript of our video Trademark Refusal: Genericness. They’re incapable of being protected as trademarks because they don’t indicate a particular brand or source, which is what a trademark is supposed to do.

Trademark 130

Trademark Editing Branding Brands 130

Erik K Pelton

MARCH 13, 2023

The following is an edited transcript of my video Great Trademarks Are Everywhere…You Just Have to Look (to see the images discussed, view the video at end of this post) When I’m out and about, I’m always cognizant of the brands around me, in particular paying attention to—and amazed by—creative brand names.

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Trademark Branding Brands Branding 147

Erik K Pelton

FEBRUARY 20, 2024

The following is an edited transcript of my video All About the New USPTO Trademark Search System. At the end of November, 2023, the USPTO launched a brand new search platform for their trademark database. This meant the retirement after more than 20 years of the prior search system, TESS, which had many limitations.

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Trademark Editing Branding Brands 130

McKinsey Operations

NOVEMBER 8, 2022

Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people clothe their digital personas. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

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Editing Branding Brands Branding 92

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. Just like any other brand, the music industry brands can strongly benefit from trademark protection.

Trademark 147

Trademark Music Social Media Branding 147

Erik K Pelton

DECEMBER 6, 2020

For our Christmas edition, i had Erik Pelton on this episode to talk about trademark for SMEs, the impact of covid 19, trends to look out for in 2021, Amazon registry, best form of trademark, big brands and small brands.

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Trademark Editing Branding Brands 100

Erik K Pelton

SEPTEMBER 21, 2023

The following is an edited transcript of our video The Importance of International Trademark Registration. Registering your trademark in other countries can protect your reputation in those countries, and can ultimately increase the value of your brand.

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Registration Trademark Editing Branding 130

Erik K Pelton

NOVEMBER 20, 2022

The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for brand owners. Once you have an established, protected brand, there are benefits to staying on top of it and dealing with any infringement that might come up as quickly as possible.

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Trademark Branding Brands Branding 147

Erik K Pelton

AUGUST 26, 2022

The following is an edited transcript of my video The Recipe for Strong Trademark Protection. What you need for strong trademark protection is a creative and unique name, register it with the USPTO, use that brand name properly, and enforce and renew it as needed. First is starting with a bold brand name.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

NOVEMBER 18, 2022

The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection.

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Trademark Branding Brands Branding 147

Erik K Pelton

JUNE 20, 2023

The following is an edited transcript of my video 3 Things to Do When Rebranding We frequently work with businesses that are in the process of rebranding. The earlier you get a jumpstart on that application process, the farther along you’re going to be in the process when you flip the switch and use the brand.

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