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Bold Brands Are Like Bees to Pollinate Marketing

Erik K Pelton

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Think about the brand name, Uber compared to Private Car Service.

Branding 130
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Translating and protecting brands in the Chinese market

IAM Magazine

If a foreign brand does not have a corresponding Chinese brand name or is popular in the Chinese market but does not have a Chinese name, consumers may proactively give the brand a nickname that they think is fun according to the foreign language pronunciation or composition of the foreign brand name.

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Bold Brands Are Like Bees to Pollinate Marketing

Erik K Pelton

What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate your brand and marketing initiatives. The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC.

Branding 100
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What is influencer marketing?

McKinsey Operations

Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

Marketing 144
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When Can Two Identical Brand Names Coexist

Erik K Pelton

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130
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Peltonism: Bold brands are a bridge, linking creative marketing and solid legal protection

Erik K Pelton

Bold brands are a bridge, linking creative marketing and solid legal protection. For more on Building a Bold Brand , see my recently published book. The post Peltonism: Bold brands are a bridge, linking creative marketing and solid legal protection appeared first on Erik M Pelton & Associates, PLLC.

Branding 130
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5 Free Ways to Strengthen Any Brand

Erik K Pelton

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Branding 130