article thumbnail

Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

article thumbnail

Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Measure your brand’s strength using The Bold Brand Scoresheet

Erik K Pelton

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

Branding 130
article thumbnail

Amazon Brand Registry: How to Register Your Trademark to Get IP Protection

Patent Trademark Blog

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry?

article thumbnail

How Do You Like Them Apple (Trademarks)? Malus Musings on Brand Protection

Trademark and Copyright Law Blog

Did you know that some of the apple varieties you know and love aren’t generic names but instead are protected, registered, and frequently licensed brand names? Cripps Pink apples date back to 1973, bred by John Cripps and resulting from a cross between a Lady Williams and a Golden Delicious.

article thumbnail

Taylor Swift’s Trademark Reputation

Erik K Pelton

Swift’s prolific portfolio of registered trademarks and savvy branding in this video. The post Taylor Swift’s Trademark Reputation appeared first on Erik M Pelton & Associates, PLLC. In the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms.

Trademark 130
article thumbnail

MarkIt to Market® - September 2023: How Design Patents Can Complement Brands' Trademark Portfolios

JD Supra Law

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods.