Technology & Marketing Law Blog

JANUARY 24, 2024

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

Social Media 78

Social Media Ownership Designs Design 78

Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.

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Social Media Ownership Branding Brands 97

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.

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Social Media Branding Brands Branding 52

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers. Consider your brand’s messaging.

Branding 147

Branding Brands Branding Social Media 147

JD Supra Law

MARCH 12, 2024

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and copyright registrations and monitoring fraudulent use of said brands.

Branding 81

Branding Brands Branding Social Media 81

JD Supra Law

MAY 5, 2022

Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.”

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Social Media IP Branding Brands 97

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Acquire relevant domain names and social media handles.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Branding 130

Branding Brands Branding Social Media 130

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.

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Social Media Intellectual Property Registration Branding 52

Kashishipr

MARCH 23, 2022

When it comes to the term ‘cybersquatting,’ it refers to the phenomenon in which fraudulent entities use the internet domains of widely recognized brands and companies to extract benefits from their reputation and goodwill. How Cybersquatters Tarnish a Brand on Social Media.

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Social Media Trademark Registering Trademarks Branding 98

IP Tech Blog

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In particular, if a product goes viral on any social media platform, it is very likely that counterfeiters will target it.

Branding 101

Branding Brands Branding Social Media 101

JD Supra Law

APRIL 17, 2024

In recent years, the advent of the social media “influencer” has revolutionized advertising. Likewise, influencers create certain content to secure brand deals and attract advertisers. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience.

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Copyright Law Social Media Branding Brands 80

Art Law Journal

JULY 26, 2022

Thanks to the internet and its billions of active users, it’s become easier than ever to leverage social media for artists to amass a following within niche communities, network with like-minded creators, and ultimately increase chances of finding new clients. . .

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Social Media Business Art Branding 67

IIPRD

JANUARY 6, 2023

The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement. Conclusion.

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Social Media Trademark Advertising Advertising 52

IP Tech Blog

OCTOBER 28, 2021

A recent California District Court ruling affirmed that Perfect 10’s ruling applied to the embedding of images from social media onto third party websites. the user name and image, user caption, number of likes, and branding of the social media platform). Amazon.com, Inc., What is Embedding?

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Social Media Copyright Copyright Infringement Copying 120

IAM Magazine

FEBRUARY 2, 2022

In a social media-driven world, it is imperative that morality clauses are effectively drafted to safeguard the public image of a company’s brand. In Russia, there are several provisions by which a morality clause may be enforced to achieve this aim.

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Social Media Branding Brands Branding 52

IAM Magazine

FEBRUARY 2, 2022

In a social media-driven world, it is imperative that morality clauses are effectively drafted to safeguard the public image of a company’s brand. In Russia, there are several provisions by which a morality clause may be enforced to achieve this aim.

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Social Media Branding Brands Branding 52

JD Supra Law

JUNE 27, 2023

Russin probably did not expect to have to decide who has rights to the Twitter, Instagram, and TikTok handles associated with social-media-forward energy-drink brands. When he was appointed by the Eleventh Circuit, U.S. Bankruptcy Judge Peter D. By: Patterson Belknap Webb & Tyler LLP

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Social Media Branding Brands Branding 56

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

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Branding Brands Branding Social Media 182

JD Supra Law

AUGUST 3, 2023

Last week, the CEO of Twitter, Elon Musk, announced that Twitter would be re-branded simply as “X.” This abrupt brand change came as a shock to both the social media community at large and the trademark community. Upon the new “X” logo being unveiled on most users’ phones, confusion was almost instant. By: Caldwell

Branding 98

Branding Brands Branding Social Media 98

IIPRD

AUGUST 4, 2022

A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on social media is through copyright.

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Social Media Intellectual Property Non-Fungible Tokens Music 45

Managing IP

JUNE 8, 2022

Lawyers say that authenticity is key to generating leads on social media and converting them into paid work.

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Social Media Branding Brands Branding 52

LexBlog IP

OCTOBER 10, 2023

So if graffiti can be protected, does one need permission from the artist to photograph the work and then “publish” it to a social media platform? What if the social media account is used to promote the account owner’s own goods or services, or a third party’s brand?

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Social Media Art Fair Use Moral Rights 52

Managing IP

JUNE 9, 2022

Lawyers say that authenticity is key to generating leads on social media and converting them into paid work

Social Media 52

Social Media Branding Brands Branding 52

The IPKat

DECEMBER 27, 2021

Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that social media influencers exert on consumers also when it comes to purchasing counterfeits.

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Social Media Reporting Advertising Advertising 117

LexBlog IP

JANUARY 6, 2022

Less common is the need for a brand to apologize for social posts about drinking. When people engaged with the posts, the brand responded with hard-to-beat “your mama” retorts. We recommend doing the following: Know all of the official brand social media channels – keep a current list.

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Social Media Branding Brands Branding 52

Art Law Journal

AUGUST 10, 2022

Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.

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Social Media Art Marketing Marketing 52

LexBlog IP

JANUARY 5, 2023

The Justice Department and the Security and Exchange Commission (SEC) have charged eight men of using their social media clout to manipulate investors in a stock pump-and-dump scheme [view related ]. The SEC also issued a bulletin warning potential investors of social media investment fraud.

Social Media 45

Social Media Branding Brands Branding 45

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

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Branding Brands Branding Trademark 130

Corsearch

FEBRUARY 15, 2024

X (formerly Twitter) is one of the most popular social media platforms for businesses and individuals, with around 335 million monthly active users worldwide. Allowing brands to connect with their consumers and establish a recognizable online presence, it is a crucial platform to reach audiences on a global scale.

Branding 59

Branding Brands Branding Social Media 59

LexBlog IP

FEBRUARY 10, 2022

The designer also agreed to give certain rights to JLM related to a bridal line created in the designer’s own name in exchange for compensation and JLM’s investment in the brand. Things went south, however, when JLM tried to renegotiate the parties’ deal by expanding the designer’s social media job duties.

Social Media 52

Social Media Designs Design Branding 52

The IPKat

MARCH 11, 2024

The promotion of items on social media by celebrities and influencers is commonplace for companies. Celebrities are often invited to collaborate to the creation of specific products, or even find themselves at the helm of a brand's artistic direction.

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Social Media Designs Design Settlement 57

JD Supra Law

DECEMBER 10, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Branding 103

Branding Brands Branding Social Media 103

Erik K Pelton

APRIL 22, 2024

It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts. Registration is essentially insurance for your brand by building up a fort of protection around it.

Registering Trademarks 130

Registering Trademarks Trademark Registration Branding 130

WIPO Magazine

DECEMBER 9, 2021

Digital influencers, or virtual humans, are the latest trend in social media marketing. is changing behaviors and powering tomorrow’s brands with its newly minted virtual humans. Find out how the avant-garde Japanese start-up Aww Inc.

Branding 105

Branding Brands Branding Social Media 105