Metaverse, NFTs, and virtual reality are buzzwords that shed light on an exciting technological future, and the immense challenges right owners are facing in this new virtual world. How does the use of brands in the Metaverse relate to traditional brand protection strategies? In how many ways are copyrights created and affected in virtual reality? Can existing regulations be adapted to this new reality to create new legal provisions for the Metaverse in order to grant users and right owners better protection? We explore these See more +

Metaverse, NFTs, and virtual reality are buzzwords that shed light on an exciting technological future, and the immense challenges right owners are facing in this new virtual world. How does the use of brands in the Metaverse relate to traditional brand protection strategies? In how many ways are copyrights created and affected in virtual reality? Can existing regulations be adapted to this new reality to create new legal provisions for the Metaverse in order to grant users and right owners better protection? We explore these questions and more in this WLG | at large '22 webinar hosted by the WLG's IP & IT Group. Speakers included Wiebke Baars and Christian Tenkhoff of Taylor Wessing. See less -