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Empowering Trademarks: How Emerging Technologies Are Revolutionizing Brand Protection

IP and Legal Filings

It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Emerging technologies for better Trademark Protection Several challenges occur along the way as the companies establish their brand presence domestically and internationally.

Branding 105
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Trade Dress Protection for Non-Traditional Marks in the Fashion Industry

IP and Legal Filings

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

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25 Examples of Non Traditional Trademarks

Erik K Pelton

Almost every kind of beer tap handle tells you more than just the name of the brand. Within packaging there’s a lot of different variations, for example the shape of a Coke bottle and the design and shape of an Altoids tin. A motion mark is when something makes an animated or other type of design on a software or video screen.

Trademark 130
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[Book Review] Designs Law and Practice (3rd Edition)

The IPKat

This is a review of “ Designs Law and Practice (3rd Edition) ” by RPC. Formerly published as Sykes: Intellectual Property in Designs, this is a substantially revised and updated new edition which aims to provide a comprehensive but practical reference source for the various IP rights protecting designs, with a focus on the United Kingdom.

Editing 67
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The Non-Monopolizability of Descriptive Trademarks: Balancing Fair Use and Brand Protection

IP and Legal Filings

They play a significant role in protecting brand identity while also ensuring fair competition among businesses. ” These marks often face challenges in achieving legal protection due to their inherent descriptiveness, which may hinder brand exclusivity. .”

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Analysing the Riyadh Design Law Treaty in the Indian Context

SpicyIP

Diplomatic Conference to Conclude and Adopt a Design Law Treaty – Plenary Sessions. It took nearly two decades of negotiation, but member states of the World Intellectual Property Organization (WIPO) have finally adopted the landmark Design Law Treaty (DLT) during the Diplomatic Conference in Riyadh on November 22.

Designs 59
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25 Branding Tips

Erik K Pelton

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Branding 130