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25 Branding Tips

Erik K Pelton

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Branding 130
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Landmark Trademark Battles: Shaping Brand Protection Globally and in India

IP and Legal Filings

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

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Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 101
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MarkIt to Market® - September 2023: How Design Patents Can Complement Brands' Trademark Portfolios

JD Supra Law

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

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Social Media Marketing: Brand Indemnification of Celebrities and Influencers

Traverse Legal Blog

We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This means they also own and need to license the copyright to the brand.

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Industrial Design vs Product Design

Biswajit Sarkar Copyright Blog

What is Industrial Design? Industrial design is the process of designing articles (products, devices and objects) to attract customers and improve their marketability. Individuals that make such designs are known as Industrial designers. To protect designs , it has to be registered under the Designs Act, 2000.

Designs 98
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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Branding 147