How to Use Social Media for Marketing Your Small Business
Legal Zoom
AUGUST 16, 2022
Using social media marketing can be very effective for small businesses. Here's a guide on how to get started.
Ex-Director Says Off-Label Marketing Objections Cost Him Job
IP Law 360
JANUARY 25, 2024
The former director of government sales for a major pharmaceutical company alleged in a retaliation lawsuit that he was fired for voicing concerns about the business illegally selling a drug to federal health care providers by marketing it for uses that aren't approved by regulators.
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Artificial Intelligence: Intellectual Property Considerations for Your Business Operations
JD Supra Law
NOVEMBER 20, 2023
INTRODUCTION - Over the past couple of decades, artificial intelligence-enabled (AI) technologies have crept into the marketplace, providing businesses with internal- and external-facing services, such as customer support, search engine optimization, market research, and inventory management.
The digital markets act
Olartemoure Blog
MAY 30, 2023
The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. It controls an important gateway for business users toward final consumers.
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Central Role of IP and Marketing in Business Design
azrights
JUNE 7, 2022
This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004. If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business.
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Modern marketing: Six capabilities for multidisciplinary teams
McKinsey Operations
APRIL 5, 2023
The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.
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Minority Businesses Help Drive America’s Economic Success
U.S. Department of Commerce
OCTOBER 30, 2023
Minority Businesses Help Drive America’s Economic Success October 30, 2023 KCPullen@doc.gov Mon, 10/30/2023 - 16:13 Investing in communities and workers Minority business growth Minority entrepreneurs make critical contributions to our economy generating nearly $2 trillion in revenue each year. billion in capital, over $1.6 million.
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Thirteen Reasons Why Businesses Fail
azrights
MAY 10, 2022
It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.
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Winning the SMB tech market in a challenging economy
McKinsey Operations
FEBRUARY 21, 2023
The small-and-midsize-business market has huge potential, but it’s also highly competitive and fragmented. Tech providers must understand the unique, evolving needs and preferences of small companies.
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marketing may be material even to very expensive/complex business purchases
43(B)log
OCTOBER 11, 2022
30, 2022) Pegasystems alleged that defendants, which compete with it in the business process management (BPM) software field, engaged in false advertising and commercial disparagement in an online report that portrayed Pegasystems unfavorably. Appian disseminated the report through its sales team, social media, and other marketing.
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6 Tips for Doing Business in US Territories
Cogency Global
JUNE 1, 2023
What this is: Businesses may be interested in conducting operations in US territories for several reasons, including access to the larger US market, favorable tax laws and incentives, a more stable political and economic environment, access to skilled labor and infrastructure and cultural proximity to the mainland US.
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Neutral Intermediaries are Not Notorious Piracy Markets, Coalition Warns
TorrentFreak
OCTOBER 19, 2022
Earlier this month, several prominent copyright holder groups sent their annual “notorious markets” recommendations to the U.S. Government uses these documents as input for its yearly review of notorious piracy markets, which aims to provide an overview of threats to various copyright industries. Trade Representative (USTR).
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The worst marketing mistake I ever made
Erik K Pelton
MARCH 8, 2022
I’ve made many mistakes in business over the years. Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The interview is good.
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California Business Divorce: Understanding IP Ownership in the Context of Operating a California Business
JD Supra Law
MARCH 28, 2024
This trademark, a symbol of years of hard work and dedication, represents the essence of the brand's identity and market appeal. Picture a renowned winery in the heart of Napa Valley that has built its reputation on a trademark that connoisseurs associate with exceptional quality. By: Stradling Yocca Carlson & Rauth
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Marketing and IPR
IP and Legal Filings
JUNE 14, 2023
A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name. Many countries require registering a trade name or business name in a special register. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.
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Trademarks from a Marketing Perspective
Kashishipr
JANUARY 19, 2022
The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. How Does a Trademark Help in the Marketing of a Brand? The same is especially true since the dawn of the era of digital marketing.
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Fish & Richardson Names Melanie Green Chief Marketing and Business Development Officer
Fish & Richardson Trademark & Copyright Thoughts
OCTOBER 4, 2021
Fish & Richardson has named Melanie Green as its new chief marketing and business development officer. Green has led the marketing and business development functions of multiple Am Law 200 law firms and created widely admired programs to enhance relationships between law firms and their clients. She received her B.A.
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Why is Market Research Important for Patent Protection?
Kashishipr
FEBRUARY 9, 2022
In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention.
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U.S. Identifies Top Pirate Sites and Other ‘Notorious Markets’
TorrentFreak
FEBRUARY 1, 2023
Every year, the Office of the United States Trade Representative ( USTR ) publishes a list of ‘notorious markets’ that facilitate online piracy and related intellectual property crimes. These don’t have piracy as their core business, but they allegedly facilitate infringing activity.
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Regulating Influencer Marketing: A Comparative Analysis of Laws Across the World
JD Supra Law
SEPTEMBER 14, 2023
In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.
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MarkIt to Market® - May 2022
JD Supra Law
MAY 26, 2022
Thank you for reading the May 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. In this issue: - Web3 Inspires Spotify to Try NFTs - Two USPTO Updates Address How Business Gets Done in 2022. We also share the new open gTLD sunrise period. We also share the new open gTLD sunrise period.
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USPTO Patent Fees Reduced for Small Businesses
The IP Law Blog
MARCH 30, 2023
The United States Patent and Trademark Office (“USPTO”) has reduced the patent fees for small businesses and certain other applicants. For example, they can increase the value of a business, provide an advantage over competitors, and serve as a source of income through licensing. Through a bipartisan effort, the U.S.
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Level Up Lawyers' Business Development With Gamification
IP Law 360
JULY 14, 2023
there are several gamification techniques marketing and business development teams at law firms can use to make generating new clients and matters more appealing to lawyers, says Heather McCullough at Society 54. With employee engagement at a 10-year low in the U.S.,
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CCC Names New Vice President of Marketing
Velocity of Content
OCTOBER 23, 2023
Information industry veteran Ian Palmer was named CCC’s new Vice President of Marketing via press release today. Palmer, who most recently was Chief Sales and Marketing Officer at cloud-based software company PubHive, brings more than two decades of strategic marketing communications expertise to CCC.
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Patent Licensing is a Risky Business: Let the Market Strike the Balance
IP Watchdog
JANUARY 11, 2022
Patent licensing and technology transfer is a cornerstone of modern economies, where the efficiencies of collaboration and division of labor do not require firms to be vertically integrated. The Wright brothers did not build commercial aviation, and yet commercial aviation was born thanks to the Wright brothers’ invention.
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It’s Not Going to Be (Y)easy: What Happens when Business Collaborations Dissolve?
IPilogue
NOVEMBER 18, 2022
The termination of this seven-year partnership, most famously known for its development of the Yeezy sneakers, raises important questions about IP ownership when business collaborations collapse. How can businesses protect their public perception in co-branding partnerships? While Ye’s company, Mascotte Holdings Inc.
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For In-House Counsel: 12 Questions to Ask When the Business Team Wants to Launch a Sweepstakes or Contest (Tomorrow)
JD Supra Law
FEBRUARY 27, 2024
We’ve seen this scenario (one too) many times before: the business/marketing team comes to the in-house legal team and wants to run a sweepstakes or contest to promote a brand or a new product line. But in the request to the legal team for approval, details are sparse, and it isn’t clear exactly what the business team intends to do.
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Bold Brands Are Like Bees to Pollinate Marketing
Erik K Pelton
JUNE 21, 2021
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. You see, bold brands deliver your business’s message more effectively, just like bees pollinate more effectively than the wind and birds and those other options. Well, we’ve now reached that point of the episode.
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Exploring the Top 5 IP Challenges that Brands & Businesses Face
Kashishipr
FEBRUARY 2, 2022
The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.
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Commerce Department Offers Valuable Resources and Services for Hispanic Entrepreneurs and Hispanic-Owned Businesses
U.S. Department of Commerce
SEPTEMBER 28, 2023
Commerce Department Offers Valuable Resources and Services for Hispanic Entrepreneurs and Hispanic-Owned Businesses September 28, 2023 KCPullen@doc.gov Thu, 09/28/2023 - 16:01 Minority business growth The Hispanic American community is deeply rooted in the history of the United States and is an integral part of the rich fabric of our nation.
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4 NFT Business Models Already Changing Our Economy
IP.com
JUNE 9, 2022
billion market in 2021 to $163.83 The post 4 NFT Business Models Already Changing Our Economy appeared first on IP.com - IP Innovation and Analytics. Blockchain’s potential (predicted to grow from a $4.67 billion by 2029) is evident in the technology’s many benefits. Blockchain offers a decentralized marketplace with.
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Ensuring Antitrust in Digital Markets
Olartemoure Blog
MARCH 31, 2022
It is a challenge for the institutional framework, enforcement agencies, and courts to effectively develop their missions, because, even with the current resources, some markets remain unexplored or wrongly understood. What is the approach of antitrust laws in these markets? In Colombia. You can take control of the litigation.
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US Govt Identifies Top Pirate Sites and Other ‘Notorious Markets’
TorrentFreak
FEBRUARY 18, 2022
In its yearly “Out-of-Cycle Review of Notorious Markets”, the United States Trade Representative (USTR) lists a few dozen websites said to be involved in piracy or counterfeiting. The music industry nominated several stream-rippers as notorious markets and FLVTO.biz, 2Conv.com, and MP3Juices.cc Music, Games, Books, and Science.
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Marketing Becomes The Key To Survival For Cannabis Businesses – Examples From Colorado
JD Supra Law
DECEMBER 22, 2022
As states increasingly legalize cannabis for adult-use, many look towards Colorado – the state with the first such program – as a gauge for what states and businesses (and customers) might encounter in the future. By: Dunlap Bennett & Ludwig PLLC
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Shop Small on Small Business Saturday
U.S. Department of Commerce
NOVEMBER 23, 2021
Shop Small on Small Business Saturday. Minority business growth. Saturday, November 27, 2021 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. billion according to the 2020 Small Business Saturday Consumer Insights Survey commissioned by American Express.
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Announcing the Sixth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman
Technology & Marketing Law Blog
AUGUST 11, 2022
Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Chapter 10: Other Business Torts. It is available for purchase in the following formats: * DRM-free PDF file. Price: $12. Price: $9.99. * Print-on-demand hard copy from Amazon. Chapter 15: Privacy.
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Sole Proprietorship in Business
IP and Legal Filings
JANUARY 22, 2022
Proprietorship in India is a type of unregistered business entity that is owned, managed, and controlled by one person. The micro and small businesses that are operating in the unorganized sector prefer registering as a proprietorship in India. To run a business as a sole proprietor some licenses and permits are required.
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Senate Judiciary Moves Open App Markets Act Forward
IP Watchdog
FEBRUARY 3, 2022
On February 3, during an Executive Business Meeting of the Senate Judiciary Committee, Senator Thom Tillis (R-NC) proposed several amendments on the markup of S. 2710, the Open App Markets Act. The bill would apply existing U.S.
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Why Every Business Needs a Brand Manager
azrights
JUNE 27, 2023
Or growing your business to sell? Do you: Know what ‘brand’ means and signifies to the value of your business? You as the business owner need a solid understanding of Brand and IP so you can be its brand manager. The changed 21st century business environment makes this an imperative. Or rebranding?
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IP Issues That Impact Business Design
azrights
JUNE 19, 2023
As a law firm owner I regularly hear about the problems businesses experience around IP. The reason these IP mistakes are widespread is that they occur very early on when new businesses or projects are initiated. By training team members to follow the processes a business’ IP position is automatically secured.
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Biocon Completes Integration of Viatris Biosimilars Business
LexBlog IP
JULY 6, 2023
had completed acquisition of the global biosimilars business of its long-term partner Viatris, Inc. This week Biocon announced that it had “completed the integration of the acquired biosimilars business in over 70 countries in Emerging Markets effective July 1, 2023, increasing the scale and scope of its business.”
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My Summer at Bereskin & Parr LLP- Mitacs Business Strategy Internship x IP Osgoode
IPilogue
SEPTEMBER 13, 2021
As part of the IP Innovation Clinic’s involvement in the inaugural year of Mitacs’ Business Strategy Internship program, Bonnie completed an internship at Bereskin & Parr LLP under the direct supervision of Reshika Dhir. Bonnie Hassanzadeh is an IP Intensive student and 3L JD Candidate at Osgoode Hall Law School.
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Villgro Africa: helping health startups take their ideas to market
WIPO Magazine
JUNE 18, 2022
Find out how Villgro Africa, a Nairobi-based business incubator and early-stage investor focusing on health and life sciences, is working to transform Africa’s innovation landscape and helping startups take their ideas to market.
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Level up your business now
Olartemoure Blog
MAY 12, 2023
Bogota’s Economic Development Office has launched a call for all SMEs to participate in the “Bogota High Impact Route” program, which seeks to position the city as an innovation hub and boost corporate productivity through 3 pillars related to strengthening innovation management capabilities, financial access, and international market connections.
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