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Grasping Social Media Ad Regulations: Influencer Contracts

IP Law 360

The Federal Trade Commission's focus on deceptive social media ads and lax disclosure rules will change how companies collaborate with influencers — so contracts need to call out expectations and set parameters so that both sides comply with the proposed revisions to the FTC's endorsement guides, say Diego Gutiérrez and Steven Winters at Lane Powell. (..)

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Courts Still Have No Clue How to Determine Who Owns Social Media Accounts–JLM v. Gutman

Technology & Marketing Law Blog

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

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Who Owns a Disputed Social Media Account? – JLM v. Gutman

Technology & Marketing Law Blog

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.

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Trail Magic: Social Media and Employment Agreement Live Action Role-Playing

JD Supra Law

Three Ward and Smith attorneys shared insights on the legal implications businesses should consider when entering into a promotional contract with a social media influencer. By: Ward and Smith, P.A.

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Plaintiffs Are Eager to Invoke the Texas Social Media Censorship Law, But Will They Have to Do So in California?

Technology & Marketing Law Blog

Plaintiffs CAN’T WAIT to sue Internet services using the Texas social media censorship law. Nevertheless, the plaintiffs argued that the law “evidences a strong public policy to protect Texans from wrongful censorship on social media platforms.” But surprise! I hope it doesn’t.

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Judge Rakoff: Embedding Social Media Content is a “Display” Under the Copyright Act

Technology & Marketing Law Blog

Nicklen “urged his social media followers to consider the ‘haunting’ and ‘soul-crushing scene’ and to take steps to mitigate the harms of climate change.” Use of content posted to social media has generated many posts on this blog, starting with AFP v. United Sports.

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Intellectual Property Rights for Social Media Influencers

IIPRD

A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on social media is through copyright.