Grasping Social Media Ad Regulations: Influencer Contracts
IP Law 360
OCTOBER 21, 2022
The Federal Trade Commission's focus on deceptive social media ads and lax disclosure rules will change how companies collaborate with influencers — so contracts need to call out expectations and set parameters so that both sides comply with the proposed revisions to the FTC's endorsement guides, say Diego Gutiérrez and Steven Winters at Lane Powell. (..)
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