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Central Role of IP and Marketing in Business Design

azrights

I’ve since realised that branding needs to be a multi-disciplinary exercise involving marketing as well as graphic design skills, although graphic design is the last discipline to engage with. They treat IP as if it’s just about due diligence searches on names and trademark registration.

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Trade mark ownership: As easy as A-B-C?

LexBlog IP

More times than not, issues of ownership come to a head when it is time to apply for a trade mark registration, engage in due diligence to raise funding or sell, or when a business needs to enforce its trade mark rights. At this point, it may be too late!